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Statements

Subject Item
n2:RIV%2F62156489%3A43110%2F11%3A00171081%21RIV12-MSM-43110___
rdf:type
n5:Vysledek skos:Concept
dcterms:description
Private consumption represents an important component of aggregate demand, i.e. private consumption becomes a significant aspect of GDP determination. The objective of this paper is to examine private consumption in terms of a potential short-run influence of advertising on private consumption as one of the factors that determine consumption. GDP (disposable personal income), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumption will be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression is used. Despite of lower statistical significance the model indicates that advertising expenses variable is not an important variable of private consumption at aggregate level on the contrary to disposable personal income and private savings. Private consumption represents an important component of aggregate demand, i.e. private consumption becomes a significant aspect of GDP determination. The objective of this paper is to examine private consumption in terms of a potential short-run influence of advertising on private consumption as one of the factors that determine consumption. GDP (disposable personal income), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumption will be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression is used. Despite of lower statistical significance the model indicates that advertising expenses variable is not an important variable of private consumption at aggregate level on the contrary to disposable personal income and private savings.
dcterms:title
Advertising as a possible determinant of private consumption. Advertising as a possible determinant of private consumption.
skos:prefLabel
Advertising as a possible determinant of private consumption. Advertising as a possible determinant of private consumption.
skos:notation
RIV/62156489:43110/11:00171081!RIV12-MSM-43110___
n5:predkladatel
n6:orjk%3A43110
n3:aktivita
n4:Z
n3:aktivity
Z(MSM6215648904)
n3:cisloPeriodika
4
n3:dodaniDat
n15:2012
n3:domaciTvurceVysledku
n18:4938364
n3:druhVysledku
n12:J
n3:duvernostUdaju
n7:S
n3:entitaPredkladatele
n10:predkladatel
n3:idSjednocenehoVysledku
184781
n3:idVysledku
RIV/62156489:43110/11:00171081
n3:jazykVysledku
n17:eng
n3:klicovaSlova
private consumption; interest rates; GDP; advertising; private savings; personal disposable income
n3:klicoveSlovo
n8:GDP n8:advertising n8:private%20consumption n8:private%20savings n8:interest%20rates n8:personal%20disposable%20income
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[4A726150BB79]
n3:nazevZdroje
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
n3:obor
n16:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n15:2011
n3:svazekPeriodika
59
n3:tvurceVysledku
Grochová, Ladislava
n3:zamer
n19:MSM6215648904
s:issn
1211-8516
s:numberOfPages
8
n11:organizacniJednotka
43110