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Statements

Subject Item
n2:RIV%2F61989592%3A15210%2F12%3A33142485%21RIV13-GA0-15210___
rdf:type
skos:Concept n6:Vysledek
dcterms:description
Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present. Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present.
dcterms:title
From Felixe to Čvutix From Felixe to Čvutix
skos:prefLabel
From Felixe to Čvutix From Felixe to Čvutix
skos:notation
RIV/61989592:15210/12:33142485!RIV13-GA0-15210___
n6:predkladatel
n7:orjk%3A15210
n4:aktivita
n13:P
n4:aktivity
P(GAP406/10/2306)
n4:dodaniDat
n8:2013
n4:domaciTvurceVysledku
n9:2246023
n4:druhVysledku
n16:C
n4:duvernostUdaju
n18:S
n4:entitaPredkladatele
n10:predkladatel
n4:idSjednocenehoVysledku
137295
n4:idVysledku
RIV/61989592:15210/12:33142485
n4:jazykVysledku
n15:eng
n4:klicovaSlova
Publicity; Advertising; Czech comics
n4:klicoveSlovo
n14:Czech%20comics n14:Advertising n14:Publicity
n4:kontrolniKodProRIV
[DB0E27D50D03]
n4:mistoVydani
Řevnice
n4:nazevZdroje
Signals from the Unknown. Czech comics 1922-2012
n4:obor
n11:AJ
n4:pocetDomacichTvurcuVysledku
1
n4:pocetStranKnihy
351
n4:pocetTvurcuVysledku
1
n4:projekt
n17:GAP406%2F10%2F2306
n4:rokUplatneniVysledku
n8:2012
n4:tvurceVysledku
Prokůpek, Tomáš
s:numberOfPages
22
n19:hasPublisher
Arbor Vitae
n21:isbn
978-80-7467-013-8
n3:organizacniJednotka
15210