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Statements

Subject Item
n2:RIV%2F61989592%3A15210%2F07%3A00005082%21RIV08-MSM-15210___
rdf:type
n6:Vysledek skos:Concept
dcterms:description
This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies. This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies. This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies.
dcterms:title
Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra
skos:prefLabel
Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra
skos:notation
RIV/61989592:15210/07:00005082!RIV08-MSM-15210___
n3:strany
53-68
n3:aktivita
n19:Z
n3:aktivity
Z(MSM6198959211)
n3:dodaniDat
n12:2008
n3:domaciTvurceVysledku
n5:1631209
n3:druhVysledku
n9:C
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n20:predkladatel
n3:idSjednocenehoVysledku
449796
n3:idVysledku
RIV/61989592:15210/07:00005082
n3:jazykVysledku
n17:cze
n3:klicovaSlova
Berlusconi; Electoral marketing; Forza Italia; Electoral campaign
n3:klicoveSlovo
n4:Electoral%20campaign n4:Forza%20Italia n4:Berlusconi n4:Electoral%20marketing
n3:kontrolniKodProRIV
[46A86822DACB]
n3:nazevZdroje
Politické kampaně, volby a politický marketing
n3:obor
n8:AD
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n12:2007
n3:tvurceVysledku
šůstková, Markéta
n3:zamer
n13:MSM6198959211
s:numberOfPages
140
n11:hasPublisher
Univerzita Palackého v Olomouci
n16:isbn
978-80-86624-36-5
n15:organizacniJednotka
15210