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Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F12%3A86084350%21RIV13-MSM-27510___
rdf:type
n3:Vysledek skos:Concept
dcterms:description
Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for two thirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctive media coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Republic and also as a consequence of the fact that CSR is subject to much debates in the European Union It is corporate social responsibility putting into practice that the European Union considers as a significant way to the sustainable development. Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for two thirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctive media coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Republic and also as a consequence of the fact that CSR is subject to much debates in the European Union It is corporate social responsibility putting into practice that the European Union considers as a significant way to the sustainable development.
dcterms:title
Media and Corporate Social Responsibility Media and Corporate Social Responsibility
skos:prefLabel
Media and Corporate Social Responsibility Media and Corporate Social Responsibility
skos:notation
RIV/61989100:27510/12:86084350!RIV13-MSM-27510___
n3:predkladatel
n11:orjk%3A27510
n4:aktivita
n18:N
n4:aktivity
N
n4:dodaniDat
n13:2013
n4:domaciTvurceVysledku
n8:5253721
n4:druhVysledku
n5:D
n4:duvernostUdaju
n15:S
n4:entitaPredkladatele
n16:predkladatel
n4:idSjednocenehoVysledku
149203
n4:idVysledku
RIV/61989100:27510/12:86084350
n4:jazykVysledku
n21:eng
n4:klicovaSlova
Responsibility; Social; Corporate; Media
n4:klicoveSlovo
n9:Media n9:Social n9:Responsibility n9:Corporate
n4:kontrolniKodProRIV
[91649EABCDDA]
n4:mistoKonaniAkce
Bratislava
n4:mistoVydani
Bratislava
n4:nazevZdroje
Management Challenges in the 21st Century : Bratislava, April 25, 2012
n4:obor
n14:AH
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n13:2012
n4:tvurceVysledku
Gibarti, Jana
n4:typAkce
n12:EUR
n4:zahajeniAkce
2012-04-25+02:00
s:numberOfPages
9
n19:hasPublisher
Vysoká škola manažmentu
n17:isbn
978-80-89306-14-5
n10:organizacniJednotka
27510