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Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F12%3A86083768%21RIV13-MSM-27510___
rdf:type
n12:Vysledek skos:Concept
dcterms:description
The paper deals with describing the method of satisfaction measurement as a one of marketing techniques used for detecting student satisfaction with study program and analyzing students satisfaction with the study program of adult education at University of Ostrava and at Tomas Bata University in Zlín. In the theoretical part of the paper there is described methodological approach to satisfaction measurement. In the field part there are presented calculations of data and described total satisfaction, Satisfaction Index and partial satisfaction with significant factors like content, teacher expertise, new findings and other. The last part of the paper refers to importance of partial factors. The paper deals with describing the method of satisfaction measurement as a one of marketing techniques used for detecting student satisfaction with study program and analyzing students satisfaction with the study program of adult education at University of Ostrava and at Tomas Bata University in Zlín. In the theoretical part of the paper there is described methodological approach to satisfaction measurement. In the field part there are presented calculations of data and described total satisfaction, Satisfaction Index and partial satisfaction with significant factors like content, teacher expertise, new findings and other. The last part of the paper refers to importance of partial factors.
dcterms:title
Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zlín. Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zlín.
skos:prefLabel
Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zlín. Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zlín.
skos:notation
RIV/61989100:27510/12:86083768!RIV13-MSM-27510___
n12:predkladatel
n17:orjk%3A27510
n4:aktivita
n6:V
n4:aktivity
V
n4:cisloPeriodika
2
n4:dodaniDat
n5:2013
n4:domaciTvurceVysledku
n14:9564128
n4:druhVysledku
n13:J
n4:duvernostUdaju
n18:S
n4:entitaPredkladatele
n11:predkladatel
n4:idSjednocenehoVysledku
171964
n4:idVysledku
RIV/61989100:27510/12:86083768
n4:jazykVysledku
n16:eng
n4:klicovaSlova
Adult Education; Satisfaction Pyramid; Satisfaction Measurement; Marketing Research
n4:klicoveSlovo
n10:Marketing%20Research n10:Adult%20Education n10:Satisfaction%20Measurement n10:Satisfaction%20Pyramid
n4:kodStatuVydavatele
CZ - Česká republika
n4:kontrolniKodProRIV
[9297832697BA]
n4:nazevZdroje
Littera Scripta
n4:obor
n15:AH
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n5:2012
n4:svazekPeriodika
5
n4:tvurceVysledku
Sadílek, Tomáš
s:issn
1802-503X
s:numberOfPages
11
n8:organizacniJednotka
27510