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Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F12%3A86079381%21RIV13-MSM-27510___
rdf:type
n10:Vysledek skos:Concept
dcterms:description
An influence of visual presentation has been modelled and explained in a number of research studies. The aim of this paper is thus to analyse influence of online visual presentation of language schools` services and specific factors on decision-making process of consumers in case of online and offline purchase of services. Qualitative research results help explain how visual presentation itself and its attributes are perceived by consumers and how it effects their purchase behaviour in order to optimise online visual presentation of services. An influence of visual presentation has been modelled and explained in a number of research studies. The aim of this paper is thus to analyse influence of online visual presentation of language schools` services and specific factors on decision-making process of consumers in case of online and offline purchase of services. Qualitative research results help explain how visual presentation itself and its attributes are perceived by consumers and how it effects their purchase behaviour in order to optimise online visual presentation of services.
dcterms:title
An Analysis of Online Visual Presentation of Language Schools’ Services An Analysis of Online Visual Presentation of Language Schools’ Services
skos:prefLabel
An Analysis of Online Visual Presentation of Language Schools’ Services An Analysis of Online Visual Presentation of Language Schools’ Services
skos:notation
RIV/61989100:27510/12:86079381!RIV13-MSM-27510___
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n5:aktivita
n15:S
n5:aktivity
S
n5:cisloPeriodika
1
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n12:2013
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n6:5074770 n6:2495732
n5:druhVysledku
n16:J
n5:duvernostUdaju
n7:S
n5:entitaPredkladatele
n8:predkladatel
n5:idSjednocenehoVysledku
121882
n5:idVysledku
RIV/61989100:27510/12:86079381
n5:jazykVysledku
n17:eng
n5:klicovaSlova
Visual presentation, online purchase of services, qualitative research, language schools` services
n5:klicoveSlovo
n9:language%20schools%60%20services n9:Visual%20presentation n9:online%20purchase%20of%20services n9:qualitative%20research
n5:kodStatuVydavatele
CZ - Česká republika
n5:kontrolniKodProRIV
[A97E0DF166DF]
n5:nazevZdroje
ECON '12
n5:obor
n11:AE
n5:pocetDomacichTvurcuVysledku
2
n5:pocetTvurcuVysledku
2
n5:rokUplatneniVysledku
n12:2012
n5:svazekPeriodika
21
n5:tvurceVysledku
Sobková, Lucie Hoďáková, Martina
s:issn
1803-3865
s:numberOfPages
8
n18:organizacniJednotka
27510