This HTML5 document contains 42 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
dctermshttp://purl.org/dc/terms/
n12http://localhost/temp/predkladatel/
n16http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n8http://linked.opendata.cz/resource/domain/vavai/subjekt/
n7http://linked.opendata.cz/ontology/domain/vavai/
n9http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F61989100%3A27510%2F11%3A86081412%21RIV12-MSM-27510___/
shttp://schema.org/
skoshttp://www.w3.org/2004/02/skos/core#
n4http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n5http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n14http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n13http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n10http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n18http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n17http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n15http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F11%3A86081412%21RIV12-MSM-27510___
rdf:type
n7:Vysledek skos:Concept
dcterms:description
Approach to the business-to-business communication goes through the significant changes. The global crisis caused the shift to cheaper communication methods with the stress to the overall communication efficiency. The Internet and social on-line networks gets to the foreground. Former approach of the group to group communication is also revised according to the new requirements on the business-to-business communication targets and new possibilities of more efficient marketing communication tools. The importance is given to the multi-layer communication and integrated marketing communication. This paper is based on the revision of current theoretical literature and the main aim is to describe motives of integrated marketing communication creating, specifics of business-to-business messages and current significant change in the incentives from rational to emotional, which are targeting individual members rather than groups or firms. The paper proposes new trends and approaches in current business to business communication based on the Gilliland’s and Johnston’s communication model published in 1997. Approach to the business-to-business communication goes through the significant changes. The global crisis caused the shift to cheaper communication methods with the stress to the overall communication efficiency. The Internet and social on-line networks gets to the foreground. Former approach of the group to group communication is also revised according to the new requirements on the business-to-business communication targets and new possibilities of more efficient marketing communication tools. The importance is given to the multi-layer communication and integrated marketing communication. This paper is based on the revision of current theoretical literature and the main aim is to describe motives of integrated marketing communication creating, specifics of business-to-business messages and current significant change in the incentives from rational to emotional, which are targeting individual members rather than groups or firms. The paper proposes new trends and approaches in current business to business communication based on the Gilliland’s and Johnston’s communication model published in 1997.
dcterms:title
NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION
skos:prefLabel
NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION
skos:notation
RIV/61989100:27510/11:86081412!RIV12-MSM-27510___
n7:predkladatel
n8:orjk%3A27510
n4:aktivita
n13:V
n4:aktivity
V
n4:cisloPeriodika
16
n4:dodaniDat
n15:2012
n4:domaciTvurceVysledku
n16:1239147 n16:2668963 Kyzeková, Jana
n4:druhVysledku
n17:J
n4:duvernostUdaju
n14:S
n4:entitaPredkladatele
n9:predkladatel
n4:idSjednocenehoVysledku
215748
n4:idVysledku
RIV/61989100:27510/11:86081412
n4:jazykVysledku
n10:eng
n4:klicovaSlova
business-to-business marketing, marketing communication tools, IMC, organizational buying behaviour
n4:klicoveSlovo
n5:marketing%20communication%20tools n5:IMC n5:business-to-business%20marketing n5:organizational%20buying%20behaviour
n4:kodStatuVydavatele
LT - Litevská republika
n4:kontrolniKodProRIV
[708338B2C407]
n4:nazevZdroje
Economics and management
n4:obor
n18:AE
n4:pocetDomacichTvurcuVysledku
3
n4:pocetTvurcuVysledku
3
n4:rokUplatneniVysledku
n15:2011
n4:svazekPeriodika
Neuveden
n4:tvurceVysledku
Chlebišová, Eva Kyzeková, Jana Zajarošová, Markéta
s:issn
1822-6515
s:numberOfPages
7
n12:organizacniJednotka
27510