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Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F11%3A86079355%21RIV12-MSM-27510___
rdf:type
skos:Concept n5:Vysledek
dcterms:description
The size of the pharmaceutical market and sales are increasing constantly. Market is flooding with a new drugs and preparations. There is increasing the number of the communication campaign for these medicaments. This paper aims to analyze the relationship between the awareness of the communication campaign and the purchase of the drugs. There is monitoring five groups of drugs, namely vitamins and minerals, medicines for immune support, painkillers, pharmaceutical cosmetics and medicines to support the nervous system. Analysis is made by using logistic regression, there are determine odds ratio of purchase and purchase probability. The coefficients are estimated using maximum likelihood. The size of the pharmaceutical market and sales are increasing constantly. Market is flooding with a new drugs and preparations. There is increasing the number of the communication campaign for these medicaments. This paper aims to analyze the relationship between the awareness of the communication campaign and the purchase of the drugs. There is monitoring five groups of drugs, namely vitamins and minerals, medicines for immune support, painkillers, pharmaceutical cosmetics and medicines to support the nervous system. Analysis is made by using logistic regression, there are determine odds ratio of purchase and purchase probability. The coefficients are estimated using maximum likelihood.
dcterms:title
The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression
skos:prefLabel
The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression The Analysis of the Influence of Communication on the Purchase of Pharmaceutical Products Using Logistic Regression
skos:notation
RIV/61989100:27510/11:86079355!RIV12-MSM-27510___
n5:predkladatel
n6:orjk%3A27510
n3:aktivita
n4:S
n3:aktivity
S
n3:dodaniDat
n10:2012
n3:domaciTvurceVysledku
n17:4426657
n3:druhVysledku
n20:D
n3:duvernostUdaju
n13:S
n3:entitaPredkladatele
n16:predkladatel
n3:idSjednocenehoVysledku
185815
n3:idVysledku
RIV/61989100:27510/11:86079355
n3:jazykVysledku
n19:eng
n3:klicovaSlova
maximum likelihood method; odds ratio; logistic regression; marketing research; OTC; pharmaceutical market; customer behaviour
n3:klicoveSlovo
n7:odds%20ratio n7:pharmaceutical%20market n7:customer%20behaviour n7:logistic%20regression n7:marketing%20research n7:maximum%20likelihood%20method n7:OTC
n3:kontrolniKodProRIV
[93327C991138]
n3:mistoKonaniAkce
Ostrava
n3:mistoVydani
Ostrava
n3:nazevZdroje
MEKON 2011 : the CD of participants' reviewed papers from 13th International Conference
n3:obor
n11:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n10:2011
n3:tvurceVysledku
Valečková, Jana
n3:typAkce
n21:WRD
n3:zahajeniAkce
2011-02-02+01:00
s:numberOfPages
10
n14:hasPublisher
Vysoká škola báňská - Technická univerzita Ostrava
n18:isbn
978-80-248-2372-0
n15:organizacniJednotka
27510