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Statements

Subject Item
n2:RIV%2F61989100%3A27510%2F10%3A10225078%21RIV11-MSM-27510___
rdf:type
n11:Vysledek skos:Concept
dcterms:description
The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehicles as an important part of propagation and adoption of this technology. The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehicles as an important part of propagation and adoption of this technology.
dcterms:title
Marketing Study of the Electric Vehicles' Diffusion Marketing Study of the Electric Vehicles' Diffusion
skos:prefLabel
Marketing Study of the Electric Vehicles' Diffusion Marketing Study of the Electric Vehicles' Diffusion
skos:notation
RIV/61989100:27510/10:10225078!RIV11-MSM-27510___
n3:aktivita
n16:S
n3:aktivity
S
n3:dodaniDat
n8:2011
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n9:6239056 n9:3752674 n9:1239147
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n10:D
n3:duvernostUdaju
n17:S
n3:entitaPredkladatele
n5:predkladatel
n3:idSjednocenehoVysledku
269707
n3:idVysledku
RIV/61989100:27510/10:10225078
n3:jazykVysledku
n14:eng
n3:klicovaSlova
diffusion of innovations; adoption process; marketing strategy; segmentation; electric vehicles
n3:klicoveSlovo
n4:diffusion%20of%20innovations n4:marketing%20strategy n4:segmentation n4:adoption%20process n4:electric%20vehicles
n3:kontrolniKodProRIV
[6A18B4F879AA]
n3:mistoKonaniAkce
Brno
n3:mistoVydani
Brno
n3:nazevZdroje
Proceedings of the 11th International Scienticic Conference Electric Power Engineering 2010
n3:obor
n18:AH
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n8:2010
n3:tvurceVysledku
Kyzeková, Jana Svobodová, Hana Chlebišová, Eva
n3:typAkce
n13:EUR
n3:wos
000284981100159
n3:zahajeniAkce
2010-05-04+02:00
s:numberOfPages
883
n12:hasPublisher
University of Technology
n19:isbn
978-80-214-4094-4
n15:organizacniJednotka
27510