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Statements

Subject Item
n2:RIV%2F61989100%3A27360%2F13%3A86089208%21RIV14-MSM-27360___
rdf:type
n16:Vysledek skos:Concept
dcterms:description
Based on the influence of the environment, which acts on the companies, whether in a positive or negative sense, companies are forced to process information, adapt to the market and achieve a variety of changes, such as developmental processes in the company. All changes begin after some stimulus, an idea that will help to develop the innovation process, and the result should be a competitive advantage of the company. The emergence of a thought is caused by the environment, whether impulse of customers, competitors, the media, but also on the basis of the activities of employees in the company. Flexible and high-quality innovative policy is fundamental for the development of companies in a hyper-competitive environment. Countries with advanced innovative politics are more successful in a global scale. This article explores marketing innovations in industrial firms as for their benefits that further affect competitiveness of the companies. Based on the influence of the environment, which acts on the companies, whether in a positive or negative sense, companies are forced to process information, adapt to the market and achieve a variety of changes, such as developmental processes in the company. All changes begin after some stimulus, an idea that will help to develop the innovation process, and the result should be a competitive advantage of the company. The emergence of a thought is caused by the environment, whether impulse of customers, competitors, the media, but also on the basis of the activities of employees in the company. Flexible and high-quality innovative policy is fundamental for the development of companies in a hyper-competitive environment. Countries with advanced innovative politics are more successful in a global scale. This article explores marketing innovations in industrial firms as for their benefits that further affect competitiveness of the companies.
dcterms:title
MARKETING INNOVATIONS IN INDUSTRIAL FIRMS MARKETING INNOVATIONS IN INDUSTRIAL FIRMS
skos:prefLabel
MARKETING INNOVATIONS IN INDUSTRIAL FIRMS MARKETING INNOVATIONS IN INDUSTRIAL FIRMS
skos:notation
RIV/61989100:27360/13:86089208!RIV14-MSM-27360___
n16:predkladatel
n20:orjk%3A27360
n3:aktivita
n14:S
n3:aktivity
S
n3:dodaniDat
n9:2014
n3:domaciTvurceVysledku
n10:4773918 n10:4296044 n10:1991914
n3:druhVysledku
n8:D
n3:duvernostUdaju
n21:S
n3:entitaPredkladatele
n19:predkladatel
n3:idSjednocenehoVysledku
86410
n3:idVysledku
RIV/61989100:27360/13:86089208
n3:jazykVysledku
n12:eng
n3:klicovaSlova
competitive advantage; information; marketing innovation; Innovation
n3:klicoveSlovo
n11:Innovation n11:information n11:competitive%20advantage n11:marketing%20innovation
n3:kontrolniKodProRIV
[0795CCC013A7]
n3:mistoKonaniAkce
Brno
n3:mistoVydani
Ostrava
n3:nazevZdroje
METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]
n3:obor
n13:AE
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n9:2013
n3:tvurceVysledku
Lampa, Martin Sikorová, Andrea Samolejová, Andrea
n3:typAkce
n5:WRD
n3:zahajeniAkce
2013-05-15+02:00
s:numberOfPages
7
n6:hasPublisher
Tanger s.r.o.
n18:isbn
978-80-87294-41-3
n15:organizacniJednotka
27360