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Statements

Subject Item
n2:RIV%2F61989100%3A27360%2F13%3A86089013%21RIV14-MSM-27360___
rdf:type
n4:Vysledek skos:Concept
dcterms:description
The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of the conclusions from the individual analyzed areas took advantage of the method of synthesis. The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of the conclusions from the individual analyzed areas took advantage of the method of synthesis.
dcterms:title
Selected Aspects of Marketing Management of Metallurgical Companies Selected Aspects of Marketing Management of Metallurgical Companies
skos:prefLabel
Selected Aspects of Marketing Management of Metallurgical Companies Selected Aspects of Marketing Management of Metallurgical Companies
skos:notation
RIV/61989100:27360/13:86089013!RIV14-MSM-27360___
n4:predkladatel
n19:orjk%3A27360
n3:aktivita
n13:S
n3:aktivity
S
n3:dodaniDat
n8:2014
n3:domaciTvurceVysledku
n6:4653831 n6:5673526 n6:3808696 n6:2349736 n6:8205426
n3:druhVysledku
n17:D
n3:duvernostUdaju
n11:S
n3:entitaPredkladatele
n21:predkladatel
n3:idSjednocenehoVysledku
104470
n3:idVysledku
RIV/61989100:27360/13:86089013
n3:jazykVysledku
n18:eng
n3:klicovaSlova
strategic management; metallurgy firms; marketing analysis
n3:klicoveSlovo
n14:marketing%20analysis n14:strategic%20management n14:metallurgy%20firms
n3:kontrolniKodProRIV
[521B85641A79]
n3:mistoKonaniAkce
Brno
n3:mistoVydani
Ostrava
n3:nazevZdroje
METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]
n3:obor
n20:JG
n3:pocetDomacichTvurcuVysledku
5
n3:pocetTvurcuVysledku
6
n3:rokUplatneniVysledku
n8:2013
n3:tvurceVysledku
Stoch, Milan Vilamová, Šárka Janovská, Kamila Kozel, Roman Besta, Petr Čech, Martin
n3:typAkce
n16:WRD
n3:zahajeniAkce
2013-05-15+02:00
s:numberOfPages
7
n10:hasPublisher
Tanger s.r.o.
n7:isbn
978-80-87294-41-3
n5:organizacniJednotka
27360