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Statements

Subject Item
n2:RIV%2F61988987%3A17450%2F09%3AA12011OJ%21RIV12-GA0-17450___
rdf:type
n18:Vysledek skos:Concept
dcterms:description
The paper deals with the project KIMKA and its outputs. The project was aimed at graduates and their communication, information and marketing competencies. We worked on the assumption that graduates are experts in their profession, but their soft skills are lower, and they cannot fully assert themselves in their jobs. Three modules were implemented: effective, electronic and marketing communication. The paper deals with the project KIMKA and its outputs. The project was aimed at graduates and their communication, information and marketing competencies. We worked on the assumption that graduates are experts in their profession, but their soft skills are lower, and they cannot fully assert themselves in their jobs. Three modules were implemented: effective, electronic and marketing communication.
dcterms:title
KIMKA-komunikační, informační a marketingové kompetence absolventů vysokých škol KIMKA-komunikační, informační a marketingové kompetence absolventů vysokých škol
skos:prefLabel
KIMKA-komunikační, informační a marketingové kompetence absolventů vysokých škol KIMKA-komunikační, informační a marketingové kompetence absolventů vysokých škol
skos:notation
RIV/61988987:17450/09:A12011OJ!RIV12-GA0-17450___
n3:aktivita
n10:P
n3:aktivity
P(GA406/09/0242)
n3:dodaniDat
n12:2012
n3:domaciTvurceVysledku
n4:6079709 n4:4694473
n3:druhVysledku
n8:D
n3:duvernostUdaju
n17:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
321726
n3:idVysledku
RIV/61988987:17450/09:A12011OJ
n3:jazykVysledku
n5:eng
n3:klicovaSlova
media communication; marketing communication; lifelong learning; media education; media literacy; marketing competence
n3:klicoveSlovo
n11:marketing%20competence n11:lifelong%20learning n11:media%20communication n11:media%20literacy n11:media%20education n11:marketing%20communication
n3:kontrolniKodProRIV
[543E18F975C3]
n3:mistoKonaniAkce
Plzeň
n3:mistoVydani
Plzeň
n3:nazevZdroje
Mediální pedagogika v teorii a praxi
n3:obor
n6:AM
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:projekt
n15:GA406%2F09%2F0242
n3:rokUplatneniVysledku
n12:2009
n3:tvurceVysledku
Kapounová, Jana Kapoun, Pavel
n3:typAkce
n7:WRD
n3:zahajeniAkce
2009-06-17+02:00
s:numberOfPages
6
n20:hasPublisher
Fakulta Pedagogická ZČU
n13:isbn
978-80-7043-851-0
n16:organizacniJednotka
17450