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Statements

Subject Item
n2:RIV%2F61988987%3A17250%2F10%3AA1100Z8P%21RIV11-GA0-17250___
rdf:type
n16:Vysledek skos:Concept
dcterms:description
This paper addresses the construction of identities and relationships as a manipulative strategy in advertising discourse. Based on a corpus of British and Czech promotional brochures, the study applies an approach grounded in Critical Discourse Analysis, identifying ways in which text-producers attempt to create simulated identities for themselves and their readers. The author addresses the texts? construction of virtual relationships between the addresser and the addressee in terms of positive and negative ?face?. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech texts. This paper addresses the construction of identities and relationships as a manipulative strategy in advertising discourse. Based on a corpus of British and Czech promotional brochures, the study applies an approach grounded in Critical Discourse Analysis, identifying ways in which text-producers attempt to create simulated identities for themselves and their readers. The author addresses the texts? construction of virtual relationships between the addresser and the addressee in terms of positive and negative ?face?. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech texts.
dcterms:title
'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse
skos:prefLabel
'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse
skos:notation
RIV/61988987:17250/10:A1100Z8P!RIV11-GA0-17250___
n3:aktivita
n15:P
n3:aktivity
P(GA405/07/0176)
n3:cisloPeriodika
1
n3:dodaniDat
n7:2011
n3:domaciTvurceVysledku
n8:2346605
n3:druhVysledku
n12:J
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n10:predkladatel
n3:idSjednocenehoVysledku
299117
n3:idVysledku
RIV/61988987:17250/10:A1100Z8P
n3:jazykVysledku
n6:eng
n3:klicovaSlova
advertising discourse; manipulation; mental models; Critical Discourse Analysis; communication strategies
n3:klicoveSlovo
n5:Critical%20Discourse%20Analysis n5:manipulation n5:communication%20strategies n5:advertising%20discourse n5:mental%20models
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[A426DCE1549F]
n3:nazevZdroje
Ostrava Journal of English Philology
n3:obor
n14:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:projekt
n17:GA405%2F07%2F0176
n3:rokUplatneniVysledku
n7:2010
n3:svazekPeriodika
2
n3:tvurceVysledku
Hopkinson, Christopher
s:issn
1803-8174
s:numberOfPages
23
n9:organizacniJednotka
17250