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Statements

Subject Item
n2:RIV%2F61384399%3A31130%2F13%3A00042842%21RIV14-MSM-31130___
rdf:type
n6:Vysledek skos:Concept
rdfs:seeAlso
http://imacs.vse.cz/wp-content/uploads/2013/08/Kolouchova_Options-and-Opportunities-Of-Marketing-Ethnography-In-The-Innovation-Management.pdf
dcterms:description
Main topics of the document: innovation process; marketing research; ethnography; consumer insights; participant observation Main topics of the document: innovation process; marketing research; ethnography; consumer insights; participant observation
dcterms:title
Options and Opportunities Of Marketing Ethnography in The Innovation Management Options and Opportunities Of Marketing Ethnography in The Innovation Management
skos:prefLabel
Options and Opportunities Of Marketing Ethnography in The Innovation Management Options and Opportunities Of Marketing Ethnography in The Innovation Management
skos:notation
RIV/61384399:31130/13:00042842!RIV14-MSM-31130___
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n3:idSjednocenehoVysledku
94539
n3:idVysledku
RIV/61384399:31130/13:00042842
n3:jazykVysledku
n19:eng
n3:klicovaSlova
innovation process; marketing research; ethnography; consumer insights; participant observation
n3:klicoveSlovo
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n3:kontrolniKodProRIV
[72AF361206F1]
n3:mistoKonaniAkce
Praha
n3:mistoVydani
Praha
n3:nazevZdroje
International Conference %22Innovation Management and Company Sustainability%22
n3:obor
n14:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n12:2013
n3:tvurceVysledku
Kolouchová, Daniela
n3:typAkce
n22:WRD
n3:zahajeniAkce
2013-05-27+02:00
s:numberOfPages
10
n16:hasPublisher
Vysoká škola ekonomická v Praze. Nakladatelství Oeconomica
n20:isbn
978-80-245-1942-5
n11:organizacniJednotka
31130