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Statements

Subject Item
n2:RIV%2F61384399%3A31120%2F12%3A00039171%21RIV13-MSM-31120___
rdf:type
n14:Vysledek skos:Concept
dcterms:description
Main topics of the document: brands; brand positioning; global brands; marketing mix; brand positioning statement Main topics of the document: brands; brand positioning; global brands; marketing mix; brand positioning statement
dcterms:title
Brand Positioning as Key Element of International Marketing Strategy Brand Positioning as Key Element of International Marketing Strategy
skos:prefLabel
Brand Positioning as Key Element of International Marketing Strategy Brand Positioning as Key Element of International Marketing Strategy
skos:notation
RIV/61384399:31120/12:00039171!RIV13-MSM-31120___
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S
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n15:2013
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n3:duvernostUdaju
n8:S
n3:entitaPredkladatele
n12:predkladatel
n3:idSjednocenehoVysledku
125480
n3:idVysledku
RIV/61384399:31120/12:00039171
n3:jazykVysledku
n17:eng
n3:klicovaSlova
brands; brand positioning; global brands; marketing mix; brand positioning statement
n3:klicoveSlovo
n4:brand%20positioning n4:brand%20positioning%20statement n4:global%20brands n4:marketing%20mix n4:brands
n3:kontrolniKodProRIV
[E02C15DC7417]
n3:mistoKonaniAkce
Prague
n3:mistoVydani
Praha
n3:nazevZdroje
Czech Republic and Slovakia in International Trade and Business 2012. International Competitiveness & New Challenges in Response to Economic Crises
n3:obor
n10:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n15:2012
n3:tvurceVysledku
Olšanová, Květa
n3:typAkce
n6:WRD
n3:zahajeniAkce
2012-04-26+02:00
s:numberOfPages
14
n18:hasPublisher
Vysoká škola ekonomická v Praze. Nakladatelství Oeconomica
n7:isbn
978-80-245-1874-9
n16:organizacniJednotka
31120