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Statements

Subject Item
n2:RIV%2F60461373%3A22340%2F10%3A00023554%21RIV11-MSM-22340___
rdf:type
n5:Vysledek skos:Concept
dcterms:description
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers´ expectations, demands, preferences and characteristics, results in the processing by the factor and cluster analysis, discovered and designed segments and their profiles. The research focused on existing and potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments. This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers´ expectations, demands, preferences and characteristics, results in the processing by the factor and cluster analysis, discovered and designed segments and their profiles. The research focused on existing and potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments.
dcterms:title
B2B Segmentation as a Tool for Marketing and Logistic Strategy Formulation B2B Segmentation as a Tool for Marketing and Logistic Strategy Formulation
skos:prefLabel
B2B Segmentation as a Tool for Marketing and Logistic Strategy Formulation B2B Segmentation as a Tool for Marketing and Logistic Strategy Formulation
skos:notation
RIV/60461373:22340/10:00023554!RIV11-MSM-22340___
n3:aktivita
n11:Z n11:S
n3:aktivity
S, Z(MSM6046137306)
n3:cisloPeriodika
8
n3:dodaniDat
n13:2011
n3:domaciTvurceVysledku
n16:5069424 n16:4398327
n3:druhVysledku
n15:J
n3:duvernostUdaju
n12:S
n3:entitaPredkladatele
n9:predkladatel
n3:idSjednocenehoVysledku
249456
n3:idVysledku
RIV/60461373:22340/10:00023554
n3:jazykVysledku
n6:eng
n3:klicovaSlova
market segmentation; B2B market; corrugated cardboard; marketing strategy; logistic strategy
n3:klicoveSlovo
n4:corrugated%20cardboard n4:B2B%20market n4:marketing%20strategy n4:market%20segmentation n4:logistic%20strategy
n3:kodStatuVydavatele
LT - Litevská republika
n3:kontrolniKodProRIV
[8590720F9EE4]
n3:nazevZdroje
Intellectual Economics
n3:obor
n18:AH
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n13:2010
n3:svazekPeriodika
2010
n3:tvurceVysledku
Grosová, Stanislava Gros, Ivan
n3:zamer
n17:MSM6046137306
s:issn
1822-8011
s:numberOfPages
7
n7:organizacniJednotka
22340