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Statements

Subject Item
n2:RIV%2F60460709%3A41110%2F14%3A64682%21RIV15-MSM-41110___
rdf:type
skos:Concept n17:Vysledek
dcterms:description
The main objective of the book “International Marketing: Within and Beyond Visegrad Borders” is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from this region. The main objective of the book “International Marketing: Within and Beyond Visegrad Borders” is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from this region.
dcterms:title
International marketing - within and beyond Visegrad borders International marketing - within and beyond Visegrad borders
skos:prefLabel
International marketing - within and beyond Visegrad borders International marketing - within and beyond Visegrad borders
skos:notation
RIV/60460709:41110/14:64682!RIV15-MSM-41110___
n3:aktivita
n14:S
n3:aktivity
S
n3:dodaniDat
n19:2015
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n5:8276560 n5:9367209
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n9:B
n3:duvernostUdaju
n16:S
n3:entitaPredkladatele
n18:predkladatel
n3:idSjednocenehoVysledku
22460
n3:idVysledku
RIV/60460709:41110/14:64682
n3:jazykVysledku
n12:eng
n3:klicovaSlova
Marketing, international, Visegrad coutries, specifics, differencies
n3:klicoveSlovo
n4:specifics n4:differencies n4:international n4:Marketing n4:Visegrad%20coutries
n3:kontrolniKodProRIV
[BD95EB8F5277]
n3:mistoVydani
Krakow
n3:nazevEdiceCisloSvazku
Nezadana edice, ktera je pro kontrolu moc dlouha
n3:nazevZdroje
International marketing - within and beyond Visegrad borders
n3:obor
n8:AH
n3:pocetDomacichTvurcuVysledku
2
n3:pocetStranKnihy
311
n3:pocetTvurcuVysledku
14
n3:rokUplatneniVysledku
n19:2014
n3:tvurceVysledku
Matysik-Pejas, Renata Horská, Elena Paluchová, Johana Prokeinová, Renáta Smutka, Luboš Gálová, Jana Krasnodebski, Andrzej Kádeková, Zdenka Nagyová, Ludmila Maitah, Mansoor Přibyl, Martin Omarkulova, Meruert Szabo, Zoltán Wach, Krzysztof
s:numberOfPages
311
n11:hasPublisher
Wydawnictwo Episteme
n15:isbn
978-83-7759-039-3
n13:organizacniJednotka
41110