This HTML5 document contains 40 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
dctermshttp://purl.org/dc/terms/
n8http://purl.org/net/nknouf/ns/bibtex#
n7http://localhost/temp/predkladatel/
n4http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n16http://linked.opendata.cz/ontology/domain/vavai/
n15https://schema.org/
shttp://schema.org/
n14http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F60460709%3A41110%2F10%3A47633%21RIV11-MSM-41110___/
skoshttp://www.w3.org/2004/02/skos/core#
n3http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n6http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n19http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n18http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n11http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n13http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n12http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n5http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F60460709%3A41110%2F10%3A47633%21RIV11-MSM-41110___
rdf:type
n16:Vysledek skos:Concept
dcterms:description
The aim of the paper is to analyze communication effects of the use of nudity in advertising in Serbia. The study presented is based on an experimental research design developed by Dianoux, Linhart and Kettnerova (2007). University students were exposed to a folder containing a 12 page mock-up of a magazine, that included an advertisement for a mobile phone where one could see a woman showing either her face or being topless. Communication effects were measured based on students’ memory of the product and the brand as well as attitudes toward of the ad, attitudes toward the brand and purchase intentions. The evidence from Serbia revealed no impact of the use of nudity on recall and recognition as well as moderately negative feelings toward the ad displaying a nude model. The aim of the paper is to analyze communication effects of the use of nudity in advertising in Serbia. The study presented is based on an experimental research design developed by Dianoux, Linhart and Kettnerova (2007). University students were exposed to a folder containing a 12 page mock-up of a magazine, that included an advertisement for a mobile phone where one could see a woman showing either her face or being topless. Communication effects were measured based on students’ memory of the product and the brand as well as attitudes toward of the ad, attitudes toward the brand and purchase intentions. The evidence from Serbia revealed no impact of the use of nudity on recall and recognition as well as moderately negative feelings toward the ad displaying a nude model.
dcterms:title
Communication Strategy and Effects of Nudity in Advertising in Serbia Communication Strategy and Effects of Nudity in Advertising in Serbia
skos:prefLabel
Communication Strategy and Effects of Nudity in Advertising in Serbia Communication Strategy and Effects of Nudity in Advertising in Serbia
skos:notation
RIV/60460709:41110/10:47633!RIV11-MSM-41110___
n3:aktivita
n18:S
n3:aktivity
S
n3:dodaniDat
n5:2011
n3:domaciTvurceVysledku
n4:2064499
n3:druhVysledku
n13:C
n3:duvernostUdaju
n19:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
251282
n3:idVysledku
RIV/60460709:41110/10:47633
n3:jazykVysledku
n11:eng
n3:klicovaSlova
Advertising, nudity, effects, Serbia
n3:klicoveSlovo
n6:Serbia n6:nudity n6:effects n6:Advertising
n3:kontrolniKodProRIV
[6726735ACBC9]
n3:mistoVydani
Katowice
n3:nazevEdiceCisloSvazku
Sigillum Universitatis Oeconomicae
n3:nazevZdroje
Consumer Behavior And Marketing Strategies of Companies in the European Market
n3:obor
n12:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetStranKnihy
257
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n5:2010
n3:tvurceVysledku
Linhart, Zdeněk Ognjanov, Galjina Dianoux, Christian
s:numberOfPages
18
n8:hasPublisher
Katowice SSE S.A. + University of Economics Katowice
n15:isbn
978-83-7246-541-2
n7:organizacniJednotka
41110