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Statements

Subject Item
n2:RIV%2F60076658%3A12510%2F14%3A43887387%21RIV15-MSM-12510___
rdf:type
n13:Vysledek skos:Concept
dcterms:description
The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information. The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information.
dcterms:title
Rethinking the Concept of Just Noticeable Difference in Online Marketing Rethinking the Concept of Just Noticeable Difference in Online Marketing
skos:prefLabel
Rethinking the Concept of Just Noticeable Difference in Online Marketing Rethinking the Concept of Just Noticeable Difference in Online Marketing
skos:notation
RIV/60076658:12510/14:43887387!RIV15-MSM-12510___
n3:aktivita
n14:I
n3:aktivity
I
n3:cisloPeriodika
2
n3:dodaniDat
n11:2015
n3:domaciTvurceVysledku
n15:8319553
n3:druhVysledku
n16:J
n3:duvernostUdaju
n8:S
n3:entitaPredkladatele
n12:predkladatel
n3:idSjednocenehoVysledku
42551
n3:idVysledku
RIV/60076658:12510/14:43887387
n3:jazykVysledku
n17:eng
n3:klicovaSlova
Simulation; Agent Based Modelling; Social Media; Online Marketing; Just Noticeable Difference
n3:klicoveSlovo
n7:Just%20Noticeable%20Difference n7:Social%20Media n7:Online%20Marketing n7:Simulation n7:Agent%20Based%20Modelling
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[1ED4AA3C1AC3]
n3:nazevZdroje
Acta Informatica Pragensia
n3:obor
n4:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n11:2014
n3:svazekPeriodika
3
n3:tvurceVysledku
Vojtko, Viktor
s:issn
1805-4951
s:numberOfPages
15
n5:organizacniJednotka
12510