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Statements

Subject Item
n2:RIV%2F49777513%3A23510%2F12%3A43915040%21RIV13-MSM-23510___
rdf:type
skos:Concept n18:Vysledek
dcterms:description
The paper is focused on customer oriented courses. As e-learning we consider use of information and computer technologies to create learning experiences (by Horton, 2006). This complex definition covers a lot of forms and types of e-learning. Customer oriented courses are one of the emerging trends in the field of e-learning (see survey ASTD, 2011). The e-learning opens new opportunities for non-formal learning and creates support for informal learning. There is a possibility of using viral marketing to motivate students/customers in both ways: for the external and internal motivation. The appropriate motivation is of course the key point of a well prepared and well designed course. In this paper we briefly present some examples and open the discussion how to use principles of viral marketing to motivate students and to support customer oriented e-learning courses. In this context we must also consider the use of tools for social learning (wikis, blogs, social networking sites...). The paper is focused on customer oriented courses. As e-learning we consider use of information and computer technologies to create learning experiences (by Horton, 2006). This complex definition covers a lot of forms and types of e-learning. Customer oriented courses are one of the emerging trends in the field of e-learning (see survey ASTD, 2011). The e-learning opens new opportunities for non-formal learning and creates support for informal learning. There is a possibility of using viral marketing to motivate students/customers in both ways: for the external and internal motivation. The appropriate motivation is of course the key point of a well prepared and well designed course. In this paper we briefly present some examples and open the discussion how to use principles of viral marketing to motivate students and to support customer oriented e-learning courses. In this context we must also consider the use of tools for social learning (wikis, blogs, social networking sites...).
dcterms:title
Customer Oriented E-learning Courses Customer Oriented E-learning Courses
skos:prefLabel
Customer Oriented E-learning Courses Customer Oriented E-learning Courses
skos:notation
RIV/49777513:23510/12:43915040!RIV13-MSM-23510___
n18:predkladatel
n19:orjk%3A23510
n3:aktivita
n10:I
n3:aktivity
I
n3:dodaniDat
n20:2013
n3:domaciTvurceVysledku
n17:4343816 n17:7749864
n3:druhVysledku
n4:D
n3:duvernostUdaju
n13:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
129306
n3:idVysledku
RIV/49777513:23510/12:43915040
n3:jazykVysledku
n21:eng
n3:klicovaSlova
E-learning, customer courses, marketing, viral marketing, motivation, non-formal learning, informal learning
n3:klicoveSlovo
n5:non-formal%20learning n5:informal%20learning n5:marketing n5:customer%20courses n5:viral%20marketing n5:E-learning n5:motivation
n3:kontrolniKodProRIV
[44968C9514E4]
n3:mistoKonaniAkce
Štúrovo, Slovakia
n3:mistoVydani
Nitra
n3:nazevZdroje
9th International Scientific Conference on Distance Learning in Applied Informatics
n3:obor
n12:AE
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n20:2012
n3:tvurceVysledku
Eger, Ludvík Petrtyl, Jan
n3:typAkce
n11:EUR
n3:zahajeniAkce
2012-05-02+02:00
s:numberOfPages
9
n16:hasPublisher
Univerzita Konštantína Filozofa v Nitre
n9:isbn
978-80-558-0092-9
n8:organizacniJednotka
23510