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Statements

Subject Item
n2:RIV%2F47813059%3A19520%2F13%3A%230002518%21RIV14-MSM-19520___
rdf:type
skos:Concept n3:Vysledek
dcterms:description
The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM. The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM. The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM.
dcterms:title
The Benefits of Using CRM in the Tourism Industry The Benefits of Using CRM in the Tourism Industry The Benefits of Using CRM in the Tourism Industry
skos:prefLabel
The Benefits of Using CRM in the Tourism Industry The Benefits of Using CRM in the Tourism Industry The Benefits of Using CRM in the Tourism Industry
skos:notation
RIV/47813059:19520/13:#0002518!RIV14-MSM-19520___
n3:predkladatel
n4:orjk%3A19520
n5:aktivita
n20:I
n5:aktivity
I
n5:dodaniDat
n6:2014
n5:domaciTvurceVysledku
n17:2445093
n5:druhVysledku
n16:D
n5:duvernostUdaju
n21:S
n5:entitaPredkladatele
n19:predkladatel
n5:idSjednocenehoVysledku
63095
n5:idVysledku
RIV/47813059:19520/13:#0002518
n5:jazykVysledku
n11:cze
n5:klicovaSlova
CRM; customer value management; communication technology; customer; tourism industry
n5:klicoveSlovo
n8:communication%20technology n8:tourism%20industry n8:CRM n8:customer n8:customer%20value%20management
n5:kontrolniKodProRIV
[E515EB6B8884]
n5:mistoKonaniAkce
Bratislava
n5:mistoVydani
Bratislava
n5:nazevZdroje
Zborník príspevkov z VIII. ročníka medzinárodnej vedeckej konferenciedoktorandov a mladých vedeckých pracovníkov MERKÚR 2013
n5:obor
n15:AH
n5:pocetDomacichTvurcuVysledku
1
n5:pocetTvurcuVysledku
1
n5:rokUplatneniVysledku
n6:2013
n5:tvurceVysledku
KUBÍKOVÁ, Jana
n5:typAkce
n9:EUR
n5:zahajeniAkce
2013-12-05+01:00
s:numberOfPages
7
n14:hasPublisher
EKONÓM
n18:isbn
978-80-225-3764-3
n7:organizacniJednotka
19520