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Statements

Subject Item
n2:RIV%2F47813059%3A19520%2F13%3A%230002319%21RIV14-MSM-19520___
rdf:type
n5:Vysledek skos:Concept
dcterms:description
Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options. Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options.
dcterms:title
A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
skos:prefLabel
A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
skos:notation
RIV/47813059:19520/13:#0002319!RIV14-MSM-19520___
n5:predkladatel
n6:orjk%3A19520
n3:aktivita
n17:O
n3:aktivity
O
n3:cisloPeriodika
říjen
n3:dodaniDat
n4:2014
n3:domaciTvurceVysledku
n11:7054106 n11:2709414
n3:druhVysledku
n16:J
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n13:predkladatel
n3:idSjednocenehoVysledku
59128
n3:idVysledku
RIV/47813059:19520/13:#0002319
n3:jazykVysledku
n12:eng
n3:klicovaSlova
marketing communications; hospitality; research; interractive marketing; services
n3:klicoveSlovo
n7:research n7:services n7:marketing%20communications n7:hospitality n7:interractive%20marketing
n3:kodStatuVydavatele
BG - Bulharská republika
n3:kontrolniKodProRIV
[14B51DD82AE2]
n3:nazevZdroje
Food Science, Engineering and Technologies 2013
n3:obor
n14:AE
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n4:2013
n3:svazekPeriodika
LX
n3:tvurceVysledku
KARÁSKOVÁ, Taťána KOSTKOVÁ, Miroslava
s:issn
1314-7102
s:numberOfPages
4
n10:organizacniJednotka
19520