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Statements

Subject Item
n2:RIV%2F47813059%3A19520%2F13%3A%230002213%21RIV14-MSM-19520___
rdf:type
skos:Concept n6:Vysledek
rdfs:seeAlso
http://www.europment.org/library/2013/venice/bypaper/SCI/SCI-16.pdf
dcterms:description
The aim of this paper is to propose an innovative simulation approach involving customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. Our motivation is to use the framework as a basic part of a management system, operating as an integrated component of a real system implemented within a company (e.g. ERP system) so as to investigate and to predict the chosen business metrics of a company. With such a system serving to enable the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories on consumer behavior and the types of factors which influence it. Secondly, the paper characterizes the multi-agent model of a virtual company, the agents participating in the trading negotiation, and the decision-making function. The decision-making function is used to count the product price during the negotiation process. Lastly, the simulation results and their comparison with real data, and verification possibilities of the simulation model are described. It will be demonstrated, that the proposed approach to customer behavior in an agent-based simulation model could properly contribute to better a decision-making process. The aim of this paper is to propose an innovative simulation approach involving customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. Our motivation is to use the framework as a basic part of a management system, operating as an integrated component of a real system implemented within a company (e.g. ERP system) so as to investigate and to predict the chosen business metrics of a company. With such a system serving to enable the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories on consumer behavior and the types of factors which influence it. Secondly, the paper characterizes the multi-agent model of a virtual company, the agents participating in the trading negotiation, and the decision-making function. The decision-making function is used to count the product price during the negotiation process. Lastly, the simulation results and their comparison with real data, and verification possibilities of the simulation model are described. It will be demonstrated, that the proposed approach to customer behavior in an agent-based simulation model could properly contribute to better a decision-making process.
dcterms:title
Customer Behavior in Trading Processes: A Simulation Based Approach Customer Behavior in Trading Processes: A Simulation Based Approach
skos:prefLabel
Customer Behavior in Trading Processes: A Simulation Based Approach Customer Behavior in Trading Processes: A Simulation Based Approach
skos:notation
RIV/47813059:19520/13:#0002213!RIV14-MSM-19520___
n6:predkladatel
n7:orjk%3A19520
n3:aktivita
n21:S
n3:aktivity
S
n3:dodaniDat
n15:2014
n3:domaciTvurceVysledku
n14:2029480 n14:6108229 n14:2313642
n3:druhVysledku
n10:D
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n12:predkladatel
n3:idSjednocenehoVysledku
67575
n3:idVysledku
RIV/47813059:19520/13:#0002213
n3:jazykVysledku
n8:eng
n3:klicovaSlova
system modeling; multi-agent systems; agent negotiation; decision support; customer behavior
n3:klicoveSlovo
n5:multi-agent%20systems n5:customer%20behavior n5:system%20modeling n5:agent%20negotiation n5:decision%20support
n3:kontrolniKodProRIV
[3BAE9F8EEF00]
n3:mistoKonaniAkce
Benátky
n3:mistoVydani
Benátky
n3:nazevZdroje
Proceedings of the 2013 International Conference on Systems, Control and Informatics (SCI 2013)
n3:obor
n4:IN
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n15:2013
n3:tvurceVysledku
SLANINOVÁ, Kateřina VYMĚTAL, Dominik ŠPERKA, Roman
n3:typAkce
n16:WRD
n3:zahajeniAkce
2013-09-28+02:00
s:numberOfPages
7
n19:hasPublisher
Europmnent
n9:isbn
978-1-61804-206-4
n22:organizacniJednotka
19520