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Statements

Subject Item
n2:RIV%2F47813059%3A19520%2F12%3A%230001880%21RIV13-MSM-19520___
rdf:type
n11:Vysledek skos:Concept
dcterms:description
This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions. This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions.
dcterms:title
Culture and cultural differences Culture and cultural differences
skos:prefLabel
Culture and cultural differences Culture and cultural differences
skos:notation
RIV/47813059:19520/12:#0001880!RIV13-MSM-19520___
n11:predkladatel
n12:orjk%3A19520
n3:aktivita
n20:I
n3:aktivity
I
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n9:2013
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n16:D
n3:duvernostUdaju
n4:S
n3:entitaPredkladatele
n18:predkladatel
n3:idSjednocenehoVysledku
129238
n3:idVysledku
RIV/47813059:19520/12:#0001880
n3:jazykVysledku
n14:eng
n3:klicovaSlova
Culture, cultural differences, categories of culture, Hofstede`s cultural dimensions.
n3:klicoveSlovo
n7:cultural%20differences n7:Culture n7:categories%20of%20culture n7:Hofstede%60s%20cultural%20dimensions.
n3:kontrolniKodProRIV
[4C77A23394B1]
n3:mistoKonaniAkce
Zlín
n3:mistoVydani
Zlín
n3:nazevZdroje
8th International Bata Conference for Ph.D. students and young researchers
n3:obor
n21:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n9:2012
n3:tvurceVysledku
Stoklasa, Michal
n3:typAkce
n5:EUR
n3:zahajeniAkce
2012-01-01+01:00
s:numberOfPages
10
n6:hasPublisher
Univerzita Tomáše Bati ve Zlíně
n19:isbn
978-80-7454-138-4
n13:organizacniJednotka
19520