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Statements

Subject Item
n2:RIV%2F46747885%3A24310%2F14%3A00002222%21RIV15-MSM-24310___
rdf:type
skos:Concept n17:Vysledek
dcterms:description
The aim of this popularizing scientific article is to briefly describe the utilization and presentation forms of the research and development marketing that are used in the Czech Republic, especially the elements of marketing research, marketing mix and marketing communication in this area. Research and development and related innovations are an integral part of the innovation process and are one of the most important factors for ensuring the competiveness of individual entrepreneurs and as well the whole countries. Therefore a growing importance is being paid to the support of research and development and to the subsequent popularization and commercialization of the achieved results from the field of science and research in advanced countries. The article also mentions the forms of support funding of research and development in the Czech Republic and international comparison of expenditures on R&D. The aim of this popularizing scientific article is to briefly describe the utilization and presentation forms of the research and development marketing that are used in the Czech Republic, especially the elements of marketing research, marketing mix and marketing communication in this area. Research and development and related innovations are an integral part of the innovation process and are one of the most important factors for ensuring the competiveness of individual entrepreneurs and as well the whole countries. Therefore a growing importance is being paid to the support of research and development and to the subsequent popularization and commercialization of the achieved results from the field of science and research in advanced countries. The article also mentions the forms of support funding of research and development in the Czech Republic and international comparison of expenditures on R&D.
dcterms:title
Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic
skos:prefLabel
Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic Contemporary Forms of Presentation of Research and Development Marketing in the Czech Republic
skos:notation
RIV/46747885:24310/14:00002222!RIV15-MSM-24310___
n3:aktivita
n15:V
n3:aktivity
V
n3:cisloPeriodika
2
n3:dodaniDat
n5:2015
n3:domaciTvurceVysledku
n10:1754599
n3:druhVysledku
n12:J
n3:duvernostUdaju
n14:S
n3:entitaPredkladatele
n13:predkladatel
n3:idSjednocenehoVysledku
8758
n3:idVysledku
RIV/46747885:24310/14:00002222
n3:jazykVysledku
n9:eng
n3:klicovaSlova
Research and development; innovation; marketing research; marketing mix; marketing communication; marketing tools; popularization; commercialization; R and D expenditures
n3:klicoveSlovo
n6:marketing%20tools n6:innovation n6:popularization n6:marketing%20mix n6:commercialization n6:marketing%20research n6:marketing%20communication n6:R%20and%20D%20expenditures n6:Research%20and%20development
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[AD98BFC12610]
n3:nazevZdroje
MM Science Journal
n3:obor
n11:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n5:2014
n3:svazekPeriodika
7
n3:tvurceVysledku
Václavík, Jiří
s:issn
1805-0476
s:numberOfPages
6
n4:organizacniJednotka
24310