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Statements

Subject Item
n2:RIV%2F46747885%3A24310%2F14%3A00002129%21RIV15-MSM-24310___
rdf:type
skos:Concept n10:Vysledek
dcterms:description
At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysis and summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communication model that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion. At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysis and summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communication model that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion.
dcterms:title
Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media
skos:prefLabel
Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media
skos:notation
RIV/46747885:24310/14:00002129!RIV15-MSM-24310___
n3:aktivita
n12:S
n3:aktivity
S
n3:cisloPeriodika
1
n3:dodaniDat
n5:2015
n3:domaciTvurceVysledku
n7:2698781 n7:4137329
n3:druhVysledku
n14:J
n3:duvernostUdaju
n8:S
n3:entitaPredkladatele
n15:predkladatel
n3:idSjednocenehoVysledku
29729
n3:idVysledku
RIV/46747885:24310/14:00002129
n3:jazykVysledku
n17:eng
n3:klicovaSlova
marketing communication; social media; communication model; consumer satisfaction; factor analysis; communication tools; relationship building
n3:klicoveSlovo
n6:factor%20analysis n6:consumer%20satisfaction n6:marketing%20communication n6:social%20media n6:communication%20model n6:relationship%20building n6:communication%20tools
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[DE61A50CFF72]
n3:nazevZdroje
E+M Ekonomie a management
n3:obor
n9:AH
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n5:2014
n3:svazekPeriodika
17
n3:tvurceVysledku
Myslivcová, Světlana Ungerman, Otakar
s:issn
1212-3609
s:numberOfPages
18
n11:organizacniJednotka
24310