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Statements

Subject Item
n2:RIV%2F46747885%3A24310%2F12%3A%230001909%21RIV13-MSM-24310___
rdf:type
skos:Concept n8:Vysledek
dcterms:description
The aim of this research was to identify important factors that affect communication in sociamedia. This relatively difficult target has been met through qualitative research usány dual group interview. The obtained variables can be of great help to companies seeking to use social media. With the help of this research companies will get to know the factors that are most important to consumers. Provided only one of the surveyed age groups is the target one, the company can modify the method of communication according to the identified variables. The research results are a useful source of information for companies looking to reach thein potential customers. It is up to them how they can use this opportunity to fight competition. Social media cannot be just a single channel of communication for companies, but they should become a full part of modern business communication mixture of the 21st century.. The aim of this research was to identify important factors that affect communication in sociamedia. This relatively difficult target has been met through qualitative research usány dual group interview. The obtained variables can be of great help to companies seeking to use social media. With the help of this research companies will get to know the factors that are most important to consumers. Provided only one of the surveyed age groups is the target one, the company can modify the method of communication according to the identified variables. The research results are a useful source of information for companies looking to reach thein potential customers. It is up to them how they can use this opportunity to fight competition. Social media cannot be just a single channel of communication for companies, but they should become a full part of modern business communication mixture of the 21st century..
dcterms:title
Identification of variables that influence satisfaction with communication of companies via social media Identification of variables that influence satisfaction with communication of companies via social media
skos:prefLabel
Identification of variables that influence satisfaction with communication of companies via social media Identification of variables that influence satisfaction with communication of companies via social media
skos:notation
RIV/46747885:24310/12:#0001909!RIV13-MSM-24310___
n8:predkladatel
n9:orjk%3A24310
n3:aktivita
n13:S
n3:aktivity
S
n3:cisloPeriodika
2
n3:dodaniDat
n4:2013
n3:domaciTvurceVysledku
n11:4137329 n11:2698781
n3:druhVysledku
n15:J
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n17:predkladatel
n3:idSjednocenehoVysledku
140346
n3:idVysledku
RIV/46747885:24310/12:#0001909
n3:jazykVysledku
n7:eng
n3:klicovaSlova
focus group; factor analysis; consumer; communication of marketing; satisfaction; social media
n3:klicoveSlovo
n10:satisfaction n10:communication%20of%20marketing n10:social%20media n10:factor%20analysis n10:consumer n10:focus%20group
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[AF012B65460F]
n3:nazevZdroje
ACC Journal
n3:obor
n16:AH
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n4:2012
n3:svazekPeriodika
18
n3:tvurceVysledku
Myslivcová, Svetlana Ungerman, Otakar
s:issn
1803-9782
s:numberOfPages
7
n12:organizacniJednotka
24310