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Statements

Subject Item
n2:RIV%2F44555601%3A13510%2F13%3A43885627%21RIV14-MSM-13510___
rdf:type
n13:Vysledek skos:Concept
dcterms:description
Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing management can create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them in their willingness to study at the faculty. Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing management can create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them in their willingness to study at the faculty.
dcterms:title
Statistical Analysis of the marketing activities of the university Statistical Analysis of the marketing activities of the university
skos:prefLabel
Statistical Analysis of the marketing activities of the university Statistical Analysis of the marketing activities of the university
skos:notation
RIV/44555601:13510/13:43885627!RIV14-MSM-13510___
n13:predkladatel
n14:orjk%3A13510
n3:aktivita
n16:I
n3:aktivity
I
n3:dodaniDat
n9:2014
n3:domaciTvurceVysledku
n15:7478518
n3:druhVysledku
n12:D
n3:duvernostUdaju
n20:S
n3:entitaPredkladatele
n21:predkladatel
n3:idSjednocenehoVysledku
107762
n3:idVysledku
RIV/44555601:13510/13:43885627
n3:jazykVysledku
n11:eng
n3:klicovaSlova
decision trees; tests of the hypothesis; exploration; Marketing activity of the University
n3:klicoveSlovo
n7:tests%20of%20the%20hypothesis n7:exploration n7:decision%20trees n7:Marketing%20activity%20of%20the%20University
n3:kontrolniKodProRIV
[CF362A2F7FDD]
n3:mistoKonaniAkce
Praha
n3:mistoVydani
Praha
n3:nazevZdroje
Efficiency and Responsibility in Education 2013
n3:obor
n6:AM
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n9:2013
n3:tvurceVysledku
Žambochová, Marta
n3:typAkce
n8:WRD
n3:wos
000327802000088
n3:zahajeniAkce
2013-06-06+02:00
s:numberOfPages
7
n17:hasPublisher
Česká zemědělská univerzita v Praze
n18:isbn
978-80-213-2378-0
n19:organizacniJednotka
13510