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Statements

Subject Item
n2:RIV%2F27266150%3A_____%2F12%3A%230000037%21RIV13-MSM-27266150
rdf:type
skos:Concept n12:Vysledek
dcterms:description
Five appeals with different involvement were sent to sample of respondents by SMS. Product placement law enabled us to send these unrequested SMS to students. Requests for further information were required in the text of each SMS. The direct response advertising was simulated by this research. Respondents have shown different irritation resembling curve of technology adoption cycle. The least irritated participants denied that they have received any message while respondents on the opposite extreme protested against spam SMS. The majority of respondents could recall part of the message content with help of questions. The number of calls for further information was not statistically significant. Five appeals with different involvement were sent to sample of respondents by SMS. Product placement law enabled us to send these unrequested SMS to students. Requests for further information were required in the text of each SMS. The direct response advertising was simulated by this research. Respondents have shown different irritation resembling curve of technology adoption cycle. The least irritated participants denied that they have received any message while respondents on the opposite extreme protested against spam SMS. The majority of respondents could recall part of the message content with help of questions. The number of calls for further information was not statistically significant.
dcterms:title
Responses of Czech consumers toward SMS advertising Responses of Czech consumers toward SMS advertising
skos:prefLabel
Responses of Czech consumers toward SMS advertising Responses of Czech consumers toward SMS advertising
skos:notation
RIV/27266150:_____/12:#0000037!RIV13-MSM-27266150
n12:predkladatel
n13:ico%3A27266150
n4:aktivita
n9:N
n4:aktivity
N
n4:dodaniDat
n6:2013
n4:domaciTvurceVysledku
n11:4852265
n4:druhVysledku
n14:O
n4:duvernostUdaju
n15:S
n4:entitaPredkladatele
n16:predkladatel
n4:idSjednocenehoVysledku
165275
n4:idVysledku
RIV/27266150:_____/12:#0000037
n4:jazykVysledku
n5:eng
n4:klicovaSlova
advertising, response, direct, SMS, adoption
n4:klicoveSlovo
n10:advertising n10:response n10:direct n10:SMS n10:adoption
n4:kontrolniKodProRIV
[675B4EC68D9C]
n4:obor
n7:AE
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
2
n4:rokUplatneniVysledku
n6:2012
n4:tvurceVysledku
Linhartová, Lucie Linhart, Zdeněk