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Subject Item
n2:RIV%2F27116786%3A_____%2F13%3A%230000021%21RIV14-MSM-27116786
rdf:type
n7:Vysledek skos:Concept
dcterms:description
This contribution is oriented to growing attention given by science and research institutions to popularisation and mediatisation of their aims and results. It shows a broader social context of these activities, especially connected with problems of R&D financing. New expectations in the area of popularisation of research results and its PR are with respect to target groups often connected with new media (Internet, social networks, viral marketing, etc.), in the context of searching more effective approaches to research marketing and to creation of a suitable media mix. However, necessary attention is given as well to evaluation of effects and perception of possible risks connected with using of new media in this area. Concrete knowledge is based mainly on analyses realised in the CR. This contribution is oriented to growing attention given by science and research institutions to popularisation and mediatisation of their aims and results. It shows a broader social context of these activities, especially connected with problems of R&D financing. New expectations in the area of popularisation of research results and its PR are with respect to target groups often connected with new media (Internet, social networks, viral marketing, etc.), in the context of searching more effective approaches to research marketing and to creation of a suitable media mix. However, necessary attention is given as well to evaluation of effects and perception of possible risks connected with using of new media in this area. Concrete knowledge is based mainly on analyses realised in the CR.
dcterms:title
Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren
skos:prefLabel
Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren
skos:notation
RIV/27116786:_____/13:#0000021!RIV14-MSM-27116786
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P(LE11011)
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n16:2014
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n10:O
n3:duvernostUdaju
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n3:idSjednocenehoVysledku
66930
n3:idVysledku
RIV/27116786:_____/13:#0000021
n3:jazykVysledku
n14:eng
n3:klicovaSlova
research and development; research marketing; popularisation; social networks; Internet; viral marketing
n3:klicoveSlovo
n6:viral%20marketing n6:research%20marketing n6:research%20and%20development n6:social%20networks n6:Internet n6:popularisation
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[1E97271AF4E0]
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n17:AE
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1
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1
n3:projekt
n11:LE11011
n3:rokUplatneniVysledku
n16:2013
n3:tvurceVysledku
Mráček, Karel