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Statements

Subject Item
n2:RIV%2F26138077%3A_____%2F15%3A%230000538%21RIV15-MSM-26138077
rdf:type
skos:Concept n15:Vysledek
rdfs:seeAlso
http://www.communicationtoday.sk/download/1/2015/Hes-Koubova-Chlumska%20-%20CT%201-2015.pdf
dcterms:description
Current massive development of information and communication technologies increases the importance of global communication that is closely linked with changes in value structures of individual and distinct entities. ntercultural relations are mainly based on an exchange of values and life models that create the connection between various cultures, and search for ways of coexistence of distinct cultures with the aim to deepen mutual understanding and minimize the possibilities of communication interferences and ensuing conflicts. For example, the Europeans show a deeply rooted distrust towards foreigners that transforms into hatred in some European destinations (Balkan countries). The counterpart to this is the North American society that was formed thanks to massive immigration and can be considered a fully intercultural society. In order to start communicating in certain social and cultural environments, it is necessary to understand the interconnection of communication activities of different entities with their values and value structures as such understanding helps eliminate conflicts between different cultures. Respect for values and creation of value structures is not expressed only in legal and ethical standards but also in their setup and interpretation. The current intercultural society is strongly influenced by the American culture and so called “consumerism” leading to unjustified overconsumption. The key task here is therefore to perform a fair and factual classification of conditions under which the relationships with foreign cultures are formed with the aim to maintain their identity and cultural power of traditions. The paper therefore focuses on value structure development in globalizing society with the aim to find the most suitable form of functional intercultural relationships among the distinct cultures in modern society. Current massive development of information and communication technologies increases the importance of global communication that is closely linked with changes in value structures of individual and distinct entities. ntercultural relations are mainly based on an exchange of values and life models that create the connection between various cultures, and search for ways of coexistence of distinct cultures with the aim to deepen mutual understanding and minimize the possibilities of communication interferences and ensuing conflicts. For example, the Europeans show a deeply rooted distrust towards foreigners that transforms into hatred in some European destinations (Balkan countries). The counterpart to this is the North American society that was formed thanks to massive immigration and can be considered a fully intercultural society. In order to start communicating in certain social and cultural environments, it is necessary to understand the interconnection of communication activities of different entities with their values and value structures as such understanding helps eliminate conflicts between different cultures. Respect for values and creation of value structures is not expressed only in legal and ethical standards but also in their setup and interpretation. The current intercultural society is strongly influenced by the American culture and so called “consumerism” leading to unjustified overconsumption. The key task here is therefore to perform a fair and factual classification of conditions under which the relationships with foreign cultures are formed with the aim to maintain their identity and cultural power of traditions. The paper therefore focuses on value structure development in globalizing society with the aim to find the most suitable form of functional intercultural relationships among the distinct cultures in modern society.
dcterms:title
Changes of value structures and the importance of the intercultural communication in modern society Changes of value structures and the importance of the intercultural communication in modern society
skos:prefLabel
Changes of value structures and the importance of the intercultural communication in modern society Changes of value structures and the importance of the intercultural communication in modern society
skos:notation
RIV/26138077:_____/15:#0000538!RIV15-MSM-26138077
n3:aktivita
n9:S
n3:aktivity
S
n3:cisloPeriodika
1
n3:dodaniDat
n17:2015
n3:domaciTvurceVysledku
n14:5744970 n14:4297881 n14:8539243
n3:druhVysledku
n7:J
n3:duvernostUdaju
n5:S
n3:entitaPredkladatele
n10:predkladatel
n3:idSjednocenehoVysledku
60
n3:idVysledku
RIV/26138077:_____/15:#0000538
n3:jazykVysledku
n11:eng
n3:klicovaSlova
Communication; Values; Company; Person; Preference
n3:klicoveSlovo
n6:Values n6:Communication n6:Person n6:Company n6:Preference
n3:kodStatuVydavatele
SK - Slovenská republika
n3:kontrolniKodProRIV
[E46D26109983]
n3:nazevZdroje
Communication Today
n3:obor
n16:AJ
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n17:2015
n3:svazekPeriodika
6
n3:tvurceVysledku
Hes, Aleš Koubová, Marie Chlumská, Tereza
s:issn
1338-130X
s:numberOfPages
8