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Statements

Subject Item
n2:RIV%2F26138077%3A_____%2F11%3A%230000216%21RIV12-MSM-26138077
rdf:type
skos:Concept n8:Vysledek
dcterms:description
In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor's degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of practical skills also by a necessary level of understanding the phenomena through the necessary amount of theoretical knowledge of the domain. This paper points to this conflict of interest against the background of some of the global researches that unequivocally point to a higher theoretical education of staff, which allows implementing hands-on activities with a high degree of efficiency. It indicates a variety of approaches and views of the managerial and marketing theory today commenting on current phenomena in social development and at the same time presenting the writer´s thought on possible directions of university study orientation in the field: marketing communications. In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor's degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of practical skills also by a necessary level of understanding the phenomena through the necessary amount of theoretical knowledge of the domain. This paper points to this conflict of interest against the background of some of the global researches that unequivocally point to a higher theoretical education of staff, which allows implementing hands-on activities with a high degree of efficiency. It indicates a variety of approaches and views of the managerial and marketing theory today commenting on current phenomena in social development and at the same time presenting the writer´s thought on possible directions of university study orientation in the field: marketing communications.
dcterms:title
Theory and practice/fighting the recipe cookbooks Theory and practice/fighting the recipe cookbooks
skos:prefLabel
Theory and practice/fighting the recipe cookbooks Theory and practice/fighting the recipe cookbooks
skos:notation
RIV/26138077:_____/11:#0000216!RIV12-MSM-26138077
n8:predkladatel
n9:ico%3A26138077
n5:aktivita
n6:N
n5:aktivity
N
n5:cisloPeriodika
2
n5:dodaniDat
n14:2012
n5:domaciTvurceVysledku
n11:6092535
n5:druhVysledku
n12:J
n5:duvernostUdaju
n17:S
n5:entitaPredkladatele
n10:predkladatel
n5:idSjednocenehoVysledku
235120
n5:idVysledku
RIV/26138077:_____/11:#0000216
n5:jazykVysledku
n16:eng
n5:klicovaSlova
Globalisation; Marketing Communication; Bachelor-degree Studies; Practical Requirements
n5:klicoveSlovo
n7:Practical%20Requirements n7:Globalisation n7:Bachelor-degree%20Studies n7:Marketing%20Communication
n5:kodStatuVydavatele
SK - Slovenská republika
n5:kontrolniKodProRIV
[8465540722C1]
n5:nazevZdroje
Communication Today
n5:obor
n13:AH
n5:pocetDomacichTvurcuVysledku
1
n5:pocetTvurcuVysledku
1
n5:rokUplatneniVysledku
n14:2011
n5:svazekPeriodika
2
n5:tvurceVysledku
Pavlů, Dušan
s:issn
1338-130X
s:numberOfPages
11