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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F12%3APU100181%21RIV13-MSM-26510___
rdf:type
n5:Vysledek skos:Concept
dcterms:description
Practically anywise interpreted image creates an important alternative for the competitive advantage development from the point of competitive struggle. A general agreement in the issue of its importance - quite surprisingly - does not provide any unambiguous direction for the understanding of essential links. These can be seen namely in three levels. The first one is the image itself, the second one is represented by the character of competition and the third one is then the method of image development. Generally, three levels of image can be distinguished, i.e. class image, product image (resp. brand image) and corporate (company) image. Provided that any company focuses on the development and introduction of corporate brands, these should comply with the overall image of such company, and such a process must be the part of corporate strategy. Such perception of the term %22image%22 certainly demands corresponding understanding of the competition. Especially as regards the element of corporate and produ Practically anywise interpreted image creates an important alternative for the competitive advantage development from the point of competitive struggle. A general agreement in the issue of its importance - quite surprisingly - does not provide any unambiguous direction for the understanding of essential links. These can be seen namely in three levels. The first one is the image itself, the second one is represented by the character of competition and the third one is then the method of image development. Generally, three levels of image can be distinguished, i.e. class image, product image (resp. brand image) and corporate (company) image. Provided that any company focuses on the development and introduction of corporate brands, these should comply with the overall image of such company, and such a process must be the part of corporate strategy. Such perception of the term %22image%22 certainly demands corresponding understanding of the competition. Especially as regards the element of corporate and produ
dcterms:title
Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition
skos:prefLabel
Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition Brand Image Developed in Co-creation Concept on the Level of Product and Corporate Competition
skos:notation
RIV/00216305:26510/12:PU100181!RIV13-MSM-26510___
n5:predkladatel
n7:orjk%3A26510
n3:aktivita
n15:S
n3:aktivity
S
n3:dodaniDat
n17:2013
n3:domaciTvurceVysledku
n10:6516726 n10:7525052 n10:6779409
n3:druhVysledku
n9:D
n3:duvernostUdaju
n19:S
n3:entitaPredkladatele
n8:predkladatel
n3:idSjednocenehoVysledku
125478
n3:idVysledku
RIV/00216305:26510/12:PU100181
n3:jazykVysledku
n12:eng
n3:klicovaSlova
Brand image, competition, corporate, product, co-creation concept.
n3:klicoveSlovo
n6:corporate n6:Brand%20image n6:co-creation%20concept. n6:product n6:competition
n3:kontrolniKodProRIV
[9EA245F9C432]
n3:mistoKonaniAkce
Brno
n3:mistoVydani
Brno
n3:nazevZdroje
Trends in Economics and Management for the 21st Century
n3:obor
n20:AE
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n17:2012
n3:tvurceVysledku
Mráček, Pavel Veselá, Jitka Zich, Robert
n3:typAkce
n16:WRD
n3:zahajeniAkce
2012-09-20+02:00
s:numberOfPages
209
n18:hasPublisher
Vysoké učení technické v Brně
n13:isbn
978-80-214-4581-9
n4:organizacniJednotka
26510