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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F11%3APU92869%21RIV12-MSM-26510___
rdf:type
n3:Vysledek skos:Concept
dcterms:description
The paper deals with financial and non-financial parameters, which are possible to use for measurement of marketing. This work contains selection of parameters, which are verified due to survey by marketing specialists. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness The paper deals with financial and non-financial parameters, which are possible to use for measurement of marketing. This work contains selection of parameters, which are verified due to survey by marketing specialists. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness
dcterms:title
Marketing metrics study Marketing metrics study
skos:prefLabel
Marketing metrics study Marketing metrics study
skos:notation
RIV/00216305:26510/11:PU92869!RIV12-MSM-26510___
n3:predkladatel
n20:orjk%3A26510
n4:aktivita
n14:S
n4:aktivity
S
n4:dodaniDat
n16:2012
n4:domaciTvurceVysledku
n9:5799163 Solčanský, Marek
n4:druhVysledku
n7:D
n4:duvernostUdaju
n17:S
n4:entitaPredkladatele
n15:predkladatel
n4:idSjednocenehoVysledku
210707
n4:idVysledku
RIV/00216305:26510/11:PU92869
n4:jazykVysledku
n10:eng
n4:klicovaSlova
marketing, effectiveness, marketing metrics, financial parameters, non-financial parameters.
n4:klicoveSlovo
n11:effectiveness n11:marketing%20metrics n11:marketing n11:financial%20parameters n11:non-financial%20parameters.
n4:kontrolniKodProRIV
[61C285FFCD05]
n4:mistoKonaniAkce
VUT FP Brno
n4:mistoVydani
FP Brno
n4:nazevZdroje
International Scientifics Ph.D and Post Docs Conference 2011
n4:obor
n6:AE
n4:pocetDomacichTvurcuVysledku
2
n4:pocetTvurcuVysledku
2
n4:rokUplatneniVysledku
n16:2011
n4:tvurceVysledku
Solčanský, Marek Sychrová, Lucie
n4:typAkce
n18:CST
n4:zahajeniAkce
2011-05-27+02:00
s:numberOfPages
8
n8:hasPublisher
Neuveden
n21:isbn
978-80-214-4257-3
n13:organizacniJednotka
26510