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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F11%3APU92555%21RIV12-MSM-26510___
rdf:type
skos:Concept n3:Vysledek
dcterms:description
Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic. Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.
dcterms:title
The Importance of Marketing Activities in seeking business opportunities The Importance of Marketing Activities in seeking business opportunities
skos:prefLabel
The Importance of Marketing Activities in seeking business opportunities The Importance of Marketing Activities in seeking business opportunities
skos:notation
RIV/00216305:26510/11:PU92555!RIV12-MSM-26510___
n3:predkladatel
n4:orjk%3A26510
n5:aktivita
n13:S
n5:aktivity
S
n5:dodaniDat
n7:2012
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n12:8732574 n12:5395968
n5:druhVysledku
n16:O
n5:duvernostUdaju
n17:S
n5:entitaPredkladatele
n14:predkladatel
n5:idSjednocenehoVysledku
203887
n5:idVysledku
RIV/00216305:26510/11:PU92555
n5:jazykVysledku
n6:eng
n5:klicovaSlova
Stakeholders, customers value, shareholders value, marketing activities, marketing strategy, profitability
n5:klicoveSlovo
n8:Stakeholders n8:shareholders%20value n8:customers%20value n8:marketing%20activities n8:marketing%20strategy n8:profitability
n5:kontrolniKodProRIV
[2E70546AC50F]
n5:obor
n9:AE
n5:pocetDomacichTvurcuVysledku
2
n5:pocetTvurcuVysledku
2
n5:rokUplatneniVysledku
n7:2011
n5:tvurceVysledku
Šmakalová, Petra Milichovský, František
n15:organizacniJednotka
26510