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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F10%3APU87414%21RIV11-MSM-26510___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach in marketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publications, analyses a Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach in marketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publications, analyses a
dcterms:title
Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer
skos:prefLabel
Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer
skos:notation
RIV/00216305:26510/10:PU87414!RIV11-MSM-26510___
n3:aktivita
n15:S
n3:aktivity
S
n3:cisloPeriodika
15
n3:dodaniDat
n14:2011
n3:domaciTvurceVysledku
Šimberová, Iveta
n3:druhVysledku
n16:J
n3:duvernostUdaju
n4:S
n3:entitaPredkladatele
n5:predkladatel
n3:idSjednocenehoVysledku
291424
n3:idVysledku
RIV/00216305:26510/10:PU87414
n3:jazykVysledku
n8:eng
n3:klicovaSlova
Synergy, marketing management, research approach, stakeholders, Czech Republic
n3:klicoveSlovo
n6:stakeholders n6:Czech%20Republic n6:marketing%20management n6:research%20approach n6:Synergy
n3:kodStatuVydavatele
LT - Litevská republika
n3:kontrolniKodProRIV
[D6F890AEB3E5]
n3:nazevZdroje
Economics and management-2007
n3:obor
n12:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n14:2010
n3:svazekPeriodika
15
n3:tvurceVysledku
Šimberová, Iveta
s:issn
1822-6515
s:numberOfPages
1
n13:organizacniJednotka
26510