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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F09%3APU85795%21RIV10-GA0-26510___
rdf:type
skos:Concept n21:Vysledek
dcterms:description
Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493).
dcterms:title
Corporate Culture- as a Barrier of Market Orientation Implementation Corporate Culture- as a Barrier of Market Orientation Implementation
skos:prefLabel
Corporate Culture- as a Barrier of Market Orientation Implementation Corporate Culture- as a Barrier of Market Orientation Implementation
skos:notation
RIV/00216305:26510/09:PU85795!RIV10-GA0-26510___
n3:aktivita
n20:P
n3:aktivity
P(GA402/07/1493)
n3:dodaniDat
n11:2010
n3:domaciTvurceVysledku
n7:4729161
n3:druhVysledku
n15:D
n3:duvernostUdaju
n9:S
n3:entitaPredkladatele
n16:predkladatel
n3:idSjednocenehoVysledku
308375
n3:idVysledku
RIV/00216305:26510/09:PU85795
n3:jazykVysledku
n17:eng
n3:klicovaSlova
corporate culture, market orientation, barriers, research agenda, high-tech firms, Czech Republic, preliminary research
n3:klicoveSlovo
n6:preliminary%20research n6:barriers n6:Czech%20Republic n6:research%20agenda n6:market%20orientation n6:corporate%20culture n6:high-tech%20firms
n3:kontrolniKodProRIV
[A1BD1B7EAD51]
n3:mistoKonaniAkce
Litva
n3:mistoVydani
Kaunas, Litva
n3:nazevZdroje
Economics and Management 2009
n3:obor
n5:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:projekt
n13:GA402%2F07%2F1493
n3:rokUplatneniVysledku
n11:2009
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n4:EUR
n3:zahajeniAkce
2001-01-01+01:00
s:numberOfPages
1
n19:hasPublisher
Kaunas University of Technolgy
n10:isbn
978-9955-25-662-5
n14:organizacniJednotka
26510