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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F09%3APU85790%21RIV10-GA0-26510___
rdf:type
n15:Vysledek skos:Concept
dcterms:description
The aim of this paper is to present a theoretical and practical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of research. Present knowledge suggests that implementation of a marketing concept hinges on the degree of value to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation and seems to be key barrier. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The aim of this paper is to present a theoretical and practical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of research. Present knowledge suggests that implementation of a marketing concept hinges on the degree of value to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation and seems to be key barrier. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493).
dcterms:title
Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms.
skos:prefLabel
Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms.
skos:notation
RIV/00216305:26510/09:PU85790!RIV10-GA0-26510___
n3:aktivita
n18:P
n3:aktivity
P(GA402/07/1493)
n3:dodaniDat
n5:2010
n3:domaciTvurceVysledku
n19:4729161
n3:druhVysledku
n12:D
n3:duvernostUdaju
n21:S
n3:entitaPredkladatele
n6:predkladatel
n3:idSjednocenehoVysledku
321713
n3:idVysledku
RIV/00216305:26510/09:PU85790
n3:jazykVysledku
n10:eng
n3:klicovaSlova
Market orientation, Corpoarte culture, OCAI, High-tech firms, Czech Republic
n3:klicoveSlovo
n7:Czech%20Republic n7:High-tech%20firms n7:Market%20orientation n7:OCAI n7:Corpoarte%20culture
n3:kontrolniKodProRIV
[E550A5DA8AF3]
n3:mistoKonaniAkce
Vídeň
n3:mistoVydani
Vienna
n3:nazevZdroje
Marketing and Business Strategies for CEE
n3:obor
n4:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:projekt
n17:GA402%2F07%2F1493
n3:rokUplatneniVysledku
n5:2009
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n13:WRD
n3:zahajeniAkce
2009-12-03+01:00
s:numberOfPages
11
n11:hasPublisher
Vienna University of Economics
n20:isbn
978-3-9502045-8-2
n16:organizacniJednotka
26510