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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F09%3APU85779%21RIV10-MSM-26510___
rdf:type
n12:Vysledek skos:Concept
dcterms:description
Economic transformation in the Central and Eastern European countries has provided premises for development of market oriented enterprises. Many of enterprises in question apply marketing system of management and its modern form that is called realtionship marketing. Small and medium enerprises, including a great group of the service oriented, ones have turned out to be pioneers of relationship marketing whose principles proved useful for territorial, self-governmental, and administrative authorities as well. Economic transformation in the Central and Eastern European countries has provided premises for development of market oriented enterprises. Many of enterprises in question apply marketing system of management and its modern form that is called realtionship marketing. Small and medium enerprises, including a great group of the service oriented, ones have turned out to be pioneers of relationship marketing whose principles proved useful for territorial, self-governmental, and administrative authorities as well.
dcterms:title
Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison
skos:prefLabel
Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison
skos:notation
RIV/00216305:26510/09:PU85779!RIV10-MSM-26510___
n3:aktivita
n14:S
n3:aktivity
S
n3:dodaniDat
n4:2010
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n3:duvernostUdaju
n17:S
n3:entitaPredkladatele
n19:predkladatel
n3:idSjednocenehoVysledku
338793
n3:idVysledku
RIV/00216305:26510/09:PU85779
n3:jazykVysledku
n8:eng
n3:klicovaSlova
relationship marketing, small and medium size enterprises, local authority, international comparison
n3:klicoveSlovo
n7:local%20authority n7:international%20comparison n7:small%20and%20medium%20size%20enterprises n7:relationship%20marketing
n3:kontrolniKodProRIV
[7D397D5D0B66]
n3:mistoVydani
Katowice
n3:nazevEdiceCisloSvazku
Scientific Publications
n3:nazevZdroje
Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comarison
n3:obor
n15:AE
n3:pocetDomacichTvurcuVysledku
3
n3:pocetStranKnihy
324
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n4:2009
n3:tvurceVysledku
Tomášková, Eva Šimberová, Iveta Kaňovská, Lucie
s:numberOfPages
40
n18:hasPublisher
The K.Adamiecki University of Katowice
n13:isbn
978-83-7246-443-9
n16:organizacniJednotka
26510