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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F08%3APU79551%21RIV10-MSM-26510___
rdf:type
n4:Vysledek skos:Concept
dcterms:description
n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide a theoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identificat n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide a theoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identificat
dcterms:title
MARKETING APRROACH TO STAKEHOLDER MANAGEMENT MARKETING APRROACH TO STAKEHOLDER MANAGEMENT
skos:prefLabel
MARKETING APRROACH TO STAKEHOLDER MANAGEMENT MARKETING APRROACH TO STAKEHOLDER MANAGEMENT
skos:notation
RIV/00216305:26510/08:PU79551!RIV10-MSM-26510___
n3:aktivita
n14:S
n3:aktivity
S
n3:dodaniDat
n10:2010
n3:domaciTvurceVysledku
n20:4729161
n3:druhVysledku
n13:D
n3:duvernostUdaju
n19:S
n3:entitaPredkladatele
n16:predkladatel
n3:idSjednocenehoVysledku
377794
n3:idVysledku
RIV/00216305:26510/08:PU79551
n3:jazykVysledku
n11:eng
n3:klicovaSlova
stakeholder, market orientation, relationship marketing, management.
n3:klicoveSlovo
n6:management. n6:relationship%20marketing n6:stakeholder n6:market%20orientation
n3:kontrolniKodProRIV
[91743F31DEC3]
n3:mistoKonaniAkce
LITHUANIA
n3:mistoVydani
Vilnius
n3:nazevZdroje
Business and Management 2008
n3:obor
n18:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n10:2008
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n12:WRD
n3:zahajeniAkce
2008-05-16+02:00
s:numberOfPages
8
n8:hasPublisher
VGTU Publishing House
n7:isbn
978-9955-28-268-6
n15:organizacniJednotka
26510