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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F08%3APU79538%21RIV10-MSM-26510___
rdf:type
skos:Concept n19:Vysledek
dcterms:description
Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc
dcterms:title
STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES
skos:prefLabel
STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES
skos:notation
RIV/00216305:26510/08:PU79538!RIV10-MSM-26510___
n3:aktivita
n17:S
n3:aktivity
S
n3:dodaniDat
n5:2010
n3:domaciTvurceVysledku
n7:4729161
n3:druhVysledku
n9:D
n3:duvernostUdaju
n16:S
n3:entitaPredkladatele
n15:predkladatel
n3:idSjednocenehoVysledku
396918
n3:idVysledku
RIV/00216305:26510/08:PU79538
n3:jazykVysledku
n8:eng
n3:klicovaSlova
relationship marketing, market orientation, stakeholders, research of stakeholders, manufacturing companies, Czech Republic.
n3:klicoveSlovo
n4:relationship%20marketing n4:market%20orientation n4:Czech%20Republic. n4:manufacturing%20companies n4:stakeholders n4:research%20of%20stakeholders
n3:kontrolniKodProRIV
[C34B6E4AFE4C]
n3:mistoKonaniAkce
Kaunas
n3:mistoVydani
KAUNAS
n3:nazevZdroje
Economics and Management 2008
n3:obor
n6:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n5:2008
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n12:EUR
n3:zahajeniAkce
2008-04-10+02:00
s:numberOfPages
500
n18:hasPublisher
TECHNOLOGJA
n13:isbn
978-9955-25-462-1
n11:organizacniJednotka
26510