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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F08%3APU79535%21RIV10-GA0-26510___
rdf:type
skos:Concept n7:Vysledek
dcterms:description
The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation. The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation.
dcterms:title
HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH
skos:prefLabel
HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH
skos:notation
RIV/00216305:26510/08:PU79535!RIV10-GA0-26510___
n4:aktivita
n17:P
n4:aktivity
P(GA402/07/1493)
n4:dodaniDat
n10:2010
n4:domaciTvurceVysledku
n5:4570162 n5:7695187 n5:7125291 n5:5069688 n5:4729161
n4:druhVysledku
n19:D
n4:duvernostUdaju
n11:S
n4:entitaPredkladatele
n15:predkladatel
n4:idSjednocenehoVysledku
370149
n4:idVysledku
RIV/00216305:26510/08:PU79535
n4:jazykVysledku
n18:eng
n4:klicovaSlova
High-tech firms, research approach, corporate culture
n4:klicoveSlovo
n6:High-tech%20firms n6:corporate%20culture n6:research%20approach
n4:kontrolniKodProRIV
[489D8C3D533F]
n4:mistoKonaniAkce
Brno
n4:mistoVydani
Brno
n4:nazevZdroje
Entrepreneurship and Small Business in Interantional Aspect
n4:obor
n9:AH
n4:pocetDomacichTvurcuVysledku
5
n4:pocetTvurcuVysledku
5
n4:projekt
n20:GA402%2F07%2F1493
n4:rokUplatneniVysledku
n10:2008
n4:tvurceVysledku
Chlebovský, Vít Tomášková, Eva Kaňovská, Lucie Šimberová, Iveta Chalupský, Vladimír
n4:typAkce
n16:EUR
n4:zahajeniAkce
2008-10-23+02:00
s:numberOfPages
13
n14:hasPublisher
Vysoké učení technické v Brně
n12:isbn
978-80-214-3768-5
n8:organizacniJednotka
26510