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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F08%3APU79532%21RIV10-GA0-26510___
rdf:type
skos:Concept n20:Vysledek
dcterms:description
The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation. The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation.
dcterms:title
MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS
skos:prefLabel
MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS
skos:notation
RIV/00216305:26510/08:PU79532!RIV10-GA0-26510___
n3:aktivita
n7:P
n3:aktivity
P(GA402/07/1493)
n3:dodaniDat
n17:2010
n3:domaciTvurceVysledku
n6:7695187 n6:7125291 n6:5069688 n6:4729161
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n12:D
n3:duvernostUdaju
n19:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
378107
n3:idVysledku
RIV/00216305:26510/08:PU79532
n3:jazykVysledku
n11:eng
n3:klicovaSlova
market orientation, high tech firms, performance, corporate culture, instruments of measurement
n3:klicoveSlovo
n4:corporate%20culture n4:performance n4:instruments%20of%20measurement n4:high%20tech%20firms n4:market%20orientation
n3:kontrolniKodProRIV
[B8DE2CD477A9]
n3:mistoKonaniAkce
Pardubice
n3:mistoVydani
Pardubice
n3:nazevZdroje
CRM 2008, International Scientific Conference
n3:obor
n21:AH
n3:pocetDomacichTvurcuVysledku
4
n3:pocetTvurcuVysledku
4
n3:projekt
n8:GA402%2F07%2F1493
n3:rokUplatneniVysledku
n17:2008
n3:tvurceVysledku
Chalupský, Vladimír Tomášková, Eva Kaňovská, Lucie Šimberová, Iveta
n3:typAkce
n10:EUR
n3:zahajeniAkce
2008-09-24+02:00
s:numberOfPages
10
n9:hasPublisher
Univerzita Pardubice
n18:isbn
978-80-7395-130-6
n16:organizacniJednotka
26510