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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F08%3APU79344%21RIV10-GA0-26510___
rdf:type
skos:Concept n11:Vysledek
dcterms:description
Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic. Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic.
dcterms:title
Market Orientation in High Tech Firms Market Orientation in High Tech Firms
skos:prefLabel
Market Orientation in High Tech Firms Market Orientation in High Tech Firms
skos:notation
RIV/00216305:26510/08:PU79344!RIV10-GA0-26510___
n3:aktivita
n8:P
n3:aktivity
P(GA402/07/1493)
n3:dodaniDat
n9:2010
n3:domaciTvurceVysledku
n5:4729161 n5:7125291 n5:5069688 n5:7695187
n3:druhVysledku
n12:A
n3:duvernostUdaju
n15:S
n3:entitaPredkladatele
n17:predkladatel
n3:idSjednocenehoVysledku
377787
n3:idVysledku
RIV/00216305:26510/08:PU79344
n3:jazykVysledku
n10:eng
n3:klicovaSlova
market orientation, corporate culture, marketing research
n3:klicoveSlovo
n13:marketing%20research n13:corporate%20culture n13:market%20orientation
n3:kodPristupu
n16:L
n3:kontrolniKodProRIV
[5E30930577F2]
n3:mistoVydani
Tallin
n3:nosic
neuvedeno
n3:objednatelVyzkumneZpravy
Estonian Business School
n3:obor
n18:AH
n3:pocetDomacichTvurcuVysledku
4
n3:pocetTvurcuVysledku
4
n3:projekt
n14:GA402%2F07%2F1493
n3:rokUplatneniVysledku
n9:2008
n3:tvurceVysledku
Tomášková, Eva Kaňovská, Lucie Chalupský, Vladimír Šimberová, Iveta
n3:verzeVyzkumneZpravy
Estonian Business School Conference Proceedings
n7:organizacniJednotka
26510