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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F07%3APU72751%21RIV08-GA0-26510___
rdf:type
skos:Concept n13:Vysledek
dcterms:description
The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework. The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework. The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework.
dcterms:title
MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION
skos:prefLabel
MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION
skos:notation
RIV/00216305:26510/07:PU72751!RIV08-GA0-26510___
n3:strany
1-15
n3:aktivita
n16:P
n3:aktivity
P(GA402/07/1493)
n3:cisloPeriodika
1
n3:dodaniDat
n5:2008
n3:domaciTvurceVysledku
n15:4729161
n3:druhVysledku
n17:J
n3:duvernostUdaju
n11:S
n3:entitaPredkladatele
n14:predkladatel
n3:idSjednocenehoVysledku
432134
n3:idVysledku
RIV/00216305:26510/07:PU72751
n3:jazykVysledku
n6:eng
n3:klicovaSlova
Internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer
n3:klicoveSlovo
n4:market%20orientation n4:Internal%20marketing n4:services n4:value%20for%20customer n4:customer%20satisfaction n4:marketing%20culture
n3:kodStatuVydavatele
ES - Španělské království
n3:kontrolniKodProRIV
[DE15E80A89B3]
n3:nazevZdroje
USING EVENTS AND FESTIVALS TO DEVELOP TOURISM
n3:obor
n12:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:projekt
n9:GA402%2F07%2F1493
n3:rokUplatneniVysledku
n5:2007
n3:svazekPeriodika
5
n3:tvurceVysledku
Šimberová, Iveta
s:issn
1888-1734
s:numberOfPages
15
n18:organizacniJednotka
26510