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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F07%3APU72712%21RIV10-MSM-26510___
rdf:type
n6:Vysledek skos:Concept
dcterms:description
This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying. This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.
dcterms:title
STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK
skos:prefLabel
STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK
skos:notation
RIV/00216305:26510/07:PU72712!RIV10-MSM-26510___
n3:aktivita
n12:S
n3:aktivity
S
n3:dodaniDat
n10:2010
n3:domaciTvurceVysledku
n9:4729161 n9:5625750 n9:5019893
n3:druhVysledku
n17:D
n3:duvernostUdaju
n5:S
n3:entitaPredkladatele
n11:predkladatel
n3:idSjednocenehoVysledku
452012
n3:idVysledku
RIV/00216305:26510/07:PU72712
n3:jazykVysledku
n19:eng
n3:klicovaSlova
stakeholder, identification, management, relationship
n3:klicoveSlovo
n8:identification n8:management n8:relationship n8:stakeholder
n3:kontrolniKodProRIV
[0B171063BAD7]
n3:mistoKonaniAkce
Pardubice
n3:mistoVydani
Pardubice
n3:nazevZdroje
CRM 2007 %22Customer Relationship Management 07%22
n3:obor
n4:AH
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n10:2007
n3:tvurceVysledku
Němeček, Petr Šimberová, Iveta Kocmanová, Alena
n3:typAkce
n18:EUR
n3:zahajeniAkce
2007-09-10+02:00
s:numberOfPages
8
n16:hasPublisher
Univerzita Pardubice
n7:isbn
978-80-7395-015-6
n15:organizacniJednotka
26510