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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F07%3APU72592%21RIV08-GA0-26510___
rdf:type
n15:Vysledek skos:Concept
dcterms:description
The aim of paper is focused to internal marketing as an important part of marketing culture creating value for customer. The right reason of the approach is the challenge facing companies in today's increasingly competitive global climate. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In the paper are briefly described both theoretical concepts of marketing culture and internal marketing from the point of their relationship. The value for customers is becoming key point for establishing and maintaining the markets. Internal marketing as a part of corporate marketing culture through employees is base for creating value to customer. That is base frame for turning attention away from traditional roles of marketing towards the fundamental process of going to market, be close to your internal and external customers, and satisfied their needs. Establishing a set of company values, standards, artefacts and behaviours that would reflect compan The aim of paper is focused to internal marketing as an important part of marketing culture creating value for customer. The right reason of the approach is the challenge facing companies in today's increasingly competitive global climate. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In the paper are briefly described both theoretical concepts of marketing culture and internal marketing from the point of their relationship. The value for customers is becoming key point for establishing and maintaining the markets. Internal marketing as a part of corporate marketing culture through employees is base for creating value to customer. That is base frame for turning attention away from traditional roles of marketing towards the fundamental process of going to market, be close to your internal and external customers, and satisfied their needs. Establishing a set of company values, standards, artefacts and behaviours that would reflect compan The aim of paper is focused to internal marketing as an important part of marketing culture creating value for customer. The right reason of the approach is the challenge facing companies in today's increasingly competitive global climate. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In the paper are briefly described both theoretical concepts of marketing culture and internal marketing from the point of their relationship. The value for customers is becoming key point for establishing and maintaining the markets. Internal marketing as a part of corporate marketing culture through employees is base for creating value to customer. That is base frame for turning attention away from traditional roles of marketing towards the fundamental process of going to market, be close to your internal and external customers, and satisfied their needs. Establishing a set of company values, standards, artefacts and behaviours that would reflect compan
dcterms:title
Internal marketing a s a part of marketing culture creating value for external customer. Internal marketing a s a part of marketing culture creating value for external customer. Interní marketing jako součást marketingové kultury podílející se na tvorbě hodnoty pro externí zákazníky.
skos:prefLabel
Internal marketing a s a part of marketing culture creating value for external customer. Interní marketing jako součást marketingové kultury podílející se na tvorbě hodnoty pro externí zákazníky. Internal marketing a s a part of marketing culture creating value for external customer.
skos:notation
RIV/00216305:26510/07:PU72592!RIV08-GA0-26510___
n4:strany
1-14
n4:aktivita
n13:P
n4:aktivity
P(GA402/07/1493)
n4:cisloPeriodika
12
n4:dodaniDat
n6:2008
n4:domaciTvurceVysledku
n12:4729161
n4:druhVysledku
n14:J
n4:duvernostUdaju
n17:S
n4:entitaPredkladatele
n16:predkladatel
n4:idSjednocenehoVysledku
427206
n4:idVysledku
RIV/00216305:26510/07:PU72592
n4:jazykVysledku
n11:eng
n4:klicovaSlova
internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer
n4:klicoveSlovo
n7:customer%20satisfaction n7:internal%20marketing n7:value%20for%20customer n7:marketing%20culture n7:market%20orientation n7:services
n4:kodStatuVydavatele
LT - Litevská republika
n4:kontrolniKodProRIV
[875EAA9C9644]
n4:nazevZdroje
Ekonomika
n4:obor
n10:AH
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:projekt
n18:GA402%2F07%2F1493
n4:rokUplatneniVysledku
n6:2007
n4:svazekPeriodika
2007
n4:tvurceVysledku
Šimberová, Iveta
s:issn
1392-1258
s:numberOfPages
14
n8:organizacniJednotka
26510