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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F06%3APU65751%21RIV07-MSM-26510___
rdf:type
skos:Concept n10:Vysledek
dcterms:description
Článek se zabývá celoživotním vzděláváním a aplikaci marketingového přístupu v podmínkách České republiky. The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also
dcterms:title
Celoživotní vzdělávání z pohledu marketingu Long-life Education from Marketing Point of View Long-life Education from Marketing Point of View
skos:prefLabel
Long-life Education from Marketing Point of View Long-life Education from Marketing Point of View Celoživotní vzdělávání z pohledu marketingu
skos:notation
RIV/00216305:26510/06:PU65751!RIV07-MSM-26510___
n3:strany
136-143
n3:aktivita
n16:S
n3:aktivity
S
n3:cisloPeriodika
11
n3:dodaniDat
n15:2007
n3:domaciTvurceVysledku
n12:4729161
n3:druhVysledku
n13:J
n3:duvernostUdaju
n9:S
n3:entitaPredkladatele
n11:predkladatel
n3:idSjednocenehoVysledku
483602
n3:idVysledku
RIV/00216305:26510/06:PU65751
n3:jazykVysledku
n17:eng
n3:klicovaSlova
Long-life eductaion, marketing of educational system, long-life education programmes
n3:klicoveSlovo
n6:long-life%20education%20programmes n6:Long-life%20eductaion n6:marketing%20of%20educational%20system
n3:kodStatuVydavatele
EE - Estonská republika
n3:kontrolniKodProRIV
[3FE3C8B41BF7]
n3:nazevZdroje
VADYBA Management
n3:obor
n7:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n15:2006
n3:svazekPeriodika
02
n3:tvurceVysledku
Šimberová, Iveta
s:issn
1822-3133
s:numberOfPages
8
n14:organizacniJednotka
26510