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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F02%3APU33666%21RIV11-MSM-26510___
rdf:type
n14:Vysledek skos:Concept
dcterms:description
At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction. At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.
dcterms:title
Total Customer Satisfaction - marketing target Total Customer Satisfaction - marketing target
skos:prefLabel
Total Customer Satisfaction - marketing target Total Customer Satisfaction - marketing target
skos:notation
RIV/00216305:26510/02:PU33666!RIV11-MSM-26510___
n3:aktivita
n7:V n7:Z
n3:aktivity
V, Z(MSM 265100017)
n3:dodaniDat
n17:2011
n3:domaciTvurceVysledku
Šimberová, Iveta
n3:druhVysledku
n16:D
n3:duvernostUdaju
n5:S
n3:entitaPredkladatele
n19:predkladatel
n3:idSjednocenehoVysledku
667128
n3:idVysledku
RIV/00216305:26510/02:PU33666
n3:jazykVysledku
n15:eng
n3:klicovaSlova
Total customer satisfaction, marketing
n3:klicoveSlovo
n4:Total%20customer%20satisfaction n4:marketing
n3:kontrolniKodProRIV
[08F0F9EB91EA]
n3:mistoKonaniAkce
Toruň
n3:mistoVydani
Torun
n3:nazevZdroje
Zarzandzanie marketingowe w polskich predsienbiorstwach
n3:obor
n18:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n17:2002
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n6:EUR
n3:zahajeniAkce
2002-05-06+02:00
n3:zamer
n11:MSM%20265100017
s:numberOfPages
3
n20:hasPublisher
Katedra marketingu, Uniwersytet Mikolaja Kopernika
n8:isbn
83-231-1441-2
n9:organizacniJednotka
26510