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Statements

Subject Item
n2:RIV%2F00216305%3A26510%2F02%3APU33665%21RIV%2F2003%2FMSM%2F265103%2FN
rdf:type
skos:Concept n17:Vysledek
dcterms:description
On the basis of the summary of macroeconomic pre-requisite leading to the broadening of the conception of TCS and deduction of partial conclusions from this part the paper shall be interested in the determination of the concept of Total Customer Satisfaction and reasoning of the importance of this concept by the means of the survey of models at both macroeconomic and microeconomic level. Satisfaction of customers at macroeconomic level is systematically monitored in many companies. Attention which is ddedicated to such measurements should bring the valuable information regarding the status of the satisfaction of customers with products and services at certain monitored territory (state, country, region etc.), to provide as the one of the key indicator data for comparison of individual countries, states, region and to form the tool for the prognosis of the development of the selected economic indicators (turnover, profit). Philosophy of the construction of these indexes is based upon the disharmony be On the basis of the summary of macroeconomic pre-requisite leading to the broadening of the conception of TCS and deduction of partial conclusions from this part the paper shall be interested in the determination of the concept of Total Customer Satisfaction and reasoning of the importance of this concept by the means of the survey of models at both macroeconomic and microeconomic level. Satisfaction of customers at macroeconomic level is systematically monitored in many companies. Attention which is ddedicated to such measurements should bring the valuable information regarding the status of the satisfaction of customers with products and services at certain monitored territory (state, country, region etc.), to provide as the one of the key indicator data for comparison of individual countries, states, region and to form the tool for the prognosis of the development of the selected economic indicators (turnover, profit). Philosophy of the construction of these indexes is based upon the disharmony be
dcterms:title
Total Customer Satisfaction-Suitable Marketing Target for Czech Companies Total Customer Satisfaction-Suitable Marketing Target for Czech Companies
skos:prefLabel
Total Customer Satisfaction-Suitable Marketing Target for Czech Companies Total Customer Satisfaction-Suitable Marketing Target for Czech Companies
skos:notation
RIV/00216305:26510/02:PU33665!RIV/2003/MSM/265103/N
n3:strany
74-85
n3:aktivita
n8:Z
n3:aktivity
Z(MSM 265100018)
n3:dodaniDat
n13:2003
n3:domaciTvurceVysledku
n15:4729161
n3:druhVysledku
n19:D
n3:duvernostUdaju
n11:S
n3:entitaPredkladatele
n20:predkladatel
n3:idSjednocenehoVysledku
667129
n3:idVysledku
RIV/00216305:26510/02:PU33665
n3:jazykVysledku
n18:eng
n3:klicovaSlova
Total customer satisfaction, czech companies, research
n3:klicoveSlovo
n4:research n4:Total%20customer%20satisfaction n4:czech%20companies
n3:kontrolniKodProRIV
[1818B5BD3EC9]
n3:mistoKonaniAkce
Vilnius, Lithuania
n3:mistoVydani
Vilnius
n3:nazevZdroje
Marketing: Theories and Methods 4/2002
n3:obor
n21:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:pocetUcastnikuAkce
0
n3:pocetZahranicnichUcastnikuAkce
0
n3:rokUplatneniVysledku
n13:2002
n3:tvurceVysledku
Šimberová, Iveta
n3:typAkce
n10:WRD
n3:zahajeniAkce
2002-04-25+02:00
n3:zamer
n14:MSM%20265100018
s:numberOfPages
12
n5:hasPublisher
Vilnius University Publishing House
n7:isbn
9986-19-516-0
n9:organizacniJednotka
26510